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Market Analysis

If you’re looking for the scoop on the organic industry, you’ve come to the right place! OTA is the premier source of information about organic. Whether you need market data or consumer insights, OTA is here to help. 
 
  • U.S. Organic Industry Survey 2014
  • Sales of organic products in the United States jumped to $35.1 billion in 2013, up 11.5% from the previous year’s $31.5 billion and the fastest growth rate in five years.
  • The fruit and vegetable category continues to lead the sector with $11.6 billion in sales, up 15% from 2012.
  • The relatively small organic condiments category posted the strongest growth, at 17%, to reach sales of $830 million.
 
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  • U.S. Families' Organic Attitudes and Beliefs Survey 2014 
  • Families who include organic products on their grocery list on a regular basis spend an average of $125 a week at the grocery store, compared to $110 a week for those not buying any organic items.
  • Eighty one percent of U.S. families now choose organic food at least sometimes.
  • Fifty-one percent of parents surveyed said the cost of organic products was one of the key factors in limiting their organic purchases, a sharp drop from the previous year in which 62 percent said organic items were sometimes too expensive for their household budget.
 
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  • U.S. Cotton Survey 2014
  • Acres planted to organic cotton decreased by eight percent, from 16,050 acres in 2011 to 14,787 in 2012. However acres harvested increased to 9,842 in 2012—a 60 percent gain over 2011.
  • 8,867 bales were produced in 2012, representing an increase of approximately 22 percent over the prior year. 
  • Commercial availability of organic seed is among the major hurdles for organic cotton producers. However, promising research is being conducted by a team at Texas A&M AgriLife Research in Lubbock, TX on improving organic and non-GM cottonseed, including fiber quality and yields, as well as increased tolerance to drought, pests and weeds.
 
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Contact
Market Data Inquiries: 
Associate Director, Conference & Product Development   
(802) 275-3831
Media Inquiries: 
Director of Media Relations
(202) 403-8514
 
 
 
 
 
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