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Organic Market Analysis

If you’re looking for the latest data on the organic industry, you’ve come to the right place! OTA is the premier source of information about organic. Whether you're looking for the size of the organic market, organic industry trends or insights into the organic consumer, OTA is here to help. 
Each year, OTA publishes two flagship research products—the Organic Industry Survey and the U.S. Families’ Organic Attitudes and Beliefs Study, to inform the business, media, government and other communities about the organic trade.

Organic Industry Infographic 2016

FREE Download: 2016 Organic Industry Infographic

State of the Organic Industy 2016

FREE Download: 2016 State of Organic Industry Fact Sheet










State of Organic Produce Industry Infographic 2016

FREE Download: 2016 State of Organic Produce Industry Infographic

Organic Trade Association Produce Deep Dive

FREE Download: Produce Deep Dive Report







U.S. Organic Industry Survey 2016

With $43.3 billion in total organic product sales, the industry saw its largest dollar gain ever, adding $4.2 billion in sales in 2015, up from the $3.9 billion recorded in 2014. For the fourth year running, the industry saw growth in the double digits at 10.8%. To-date, the industry has shown continuous and steady gains since the economic downturn of 2009 with a growth rate well beyond that of the overall food market at 3.3% in 2015.


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U.S. Organic Hotspots and their Benefit to Local Economies

Organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. Now, an unprecedented and conclusive study links economic health to organic agriculture. This research identifies 225 counties in the United States in organic hotspots — counties with high levels of organic agricultural activity that have neighboring counties with high organic activity — and then looks at how these organic hotspots impact key county-level economic indicators. Organic Hotspots boost household incomes and reduce poverty levels — and at greater rates than general agriculture activity, and even more than major anti-poverty programs. Being an Organic Hotspot increases median household income by over $2,000 and lowers a county’s poverty rate by as much as 1.35 percentage points. 

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U.S. Families' Organic Attitudes and Beliefs Survey 2016 

OTA’s consumer survey takes an in-depth look at the buying patterns of American households, who buys organic products, what products are being bought, the reasons behind those decisions, and the purchase patterns of the organic consumer.
OTA’s survey uncovers that America’s 75 million Millennials are now devouring organic, and they’re making sure their families are too. Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America.
The full study, available at a deep discount to OTA members, provides insight about organic consumers’ demographics, purchase motivation, labeling comprehension, shopping patterns, and more.

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U.S. Cotton Survey 2014

Acres planted to organic cotton decreased by eight percent, from 16,050 acres in 2011 to 14,787 in 2012. However acres harvested increased to 9,842 in 2012—a 60 percent gain over 2011.

8,867 bales were produced in 2012, representing an increase of approximately 22 percent over the prior year. 

Commercial availability of organic seed is among the major hurdles for organic cotton producers. However, promising research is being conducted by a team at Texas A&M AgriLife Research in Lubbock, TX on improving organic and non-GM cottonseed, including fiber quality and yields, as well as increased tolerance to drought, pests and weeds.

Organic International Trade dataInternational Trade Data Report 2015

In 2014, American organic growers sold more than $550 million worth of products tracked by the U.S. government through organic export codes to buyers around the world, with the United States rightly claiming the position of global supplier for fresh organic produce.

Imports of organic products outpaced exports, amounting to nearly $1.3 billion in 2014. The import picture tells two stories: one of an increasing appetite by Americans for organic foods not widely produced in this country, like coffee, bananas, mangoes, olive oil, to name a few, and the second story of a growing domestic market for organic feed grains but insufficient home-grown organic crops to meet that demand.

Organic coffee imports accounted for more than $330 million of the total organic import value in 2014, the largest category by far of the organic imports.


Market Data Inquiries: 
Associate Director, Conference & Product Development   
(202) 403-8636
Media Inquiries: 
Director of Media Relations
(202) 403-8514