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Market Analysis

If you’re looking for the latest data on the organic industry, you’ve come to the right place! OTA is the premier source of information about organic. Whether you're looking for the size of the organic market, organic industry trends or insights into the organic consumer, OTA is here to help. 
 
Each year, OTA publishes two flagship research products—the Organic Industry Survey and the U.S. Families’ Organic Attitudes and Beliefs Study, to inform the business, media, government and other communities about the organic trade.
 

There's More To Organic Than Meets The Eye

Consumer sales of organic reach $39 billion

FREE Download: 2015 Organic Industry Infographic

State of the Organic Industy: 2015

State of organic

FREE Download: 2015 State of Organic Industry Fact Sheet

 

 

 

 

 

 

 

 

 


U.S. Organic Industry Survey 2016

With $43.3 billion in total organic product sales, the industry saw its largest dollar gain ever, adding $4.2 billion in sales in 2015, up from the $3.9 billion recorded in 2014. For the fourth year running, the industry saw growth in the double digits at 10.8%. To-date, the industry has shown continuous and steady gains since the economic downturn of 2009 with a growth rate well beyond that of the overall food market at 3.3% in 2015.

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COnsumer Survey CoverU.S. Families' Organic Attitudes and Beliefs Survey 2015 

78 percent of organic buyers say they typically buy their organic foods at conventional food stores/supermarkets. Over half also shop organic at the “big box” stores, and some 30 percent also report that it’s not unusual to buy organic at one of the warehouse clubs in the country.

African American and Hispanic families have been steadily increasing among the ranks of organic-buying households.

The OTA survey also looks at the incomes, education and ages of organic buyers, and compares the buying habits of the new organic purchaser to the more experienced organic consumer. 

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U.S. Cotton Survey 2014

Acres planted to organic cotton decreased by eight percent, from 16,050 acres in 2011 to 14,787 in 2012. However acres harvested increased to 9,842 in 2012—a 60 percent gain over 2011.

8,867 bales were produced in 2012, representing an increase of approximately 22 percent over the prior year. 

Commercial availability of organic seed is among the major hurdles for organic cotton producers. However, promising research is being conducted by a team at Texas A&M AgriLife Research in Lubbock, TX on improving organic and non-GM cottonseed, including fiber quality and yields, as well as increased tolerance to drought, pests and weeds.


Organic International Trade dataInternational Trade Data Report 2015

In 2014, American organic growers sold more than $550 million worth of products tracked by the U.S. government through organic export codes to buyers around the world, with the United States rightly claiming the position of global supplier for fresh organic produce.

Imports of organic products outpaced exports, amounting to nearly $1.3 billion in 2014. The import picture tells two stories: one of an increasing appetite by Americans for organic foods not widely produced in this country, like coffee, bananas, mangoes, olive oil, to name a few, and the second story of a growing domestic market for organic feed grains but insufficient home-grown organic crops to meet that demand.

Organic coffee imports accounted for more than $330 million of the total organic import value in 2014, the largest category by far of the organic imports.

 

Contact
Market Data Inquiries: 
Associate Director, Conference & Product Development   
(802) 275-3831
Media Inquiries: 
Director of Media Relations
(202) 403-8514
 
 
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