Global Communications leader Edelman has published its respected annual Trust Barometer for more than 20 years. The project surveys 30,000+ consumers in 28 countries, tracking trust and credibility of government, businesses, NGOs and media. Everett Eissenstat, Edelman Global Advisory’s North America Chair will share highlights of the firm’s most recent findings on trust. We will also dive into the results of recently completed work on trust specific to the organic sector. What are the drivers and potential risks to trust in the USDA organic? What sources of information are important to these individuals? And, what assumptions and expectations do shoppers have about the meaning of organic?
This webinar is complimentary for OTA members and $149 for non-members. If you have questions about your membership status or would like to pay to attend, please contact Danielle Cote, Membership Manager at dcote@ota.com.
