Agriculture and Agri-Food Canada is investing over $118,000 in OTA in Canada’s international market development strategy for the organic sector.
OTA in Canada is pleased to partner with the Government of Canada to develop a long-term international marketing strategy to expand Canada’s organic sector.
OTA in Canada’s international market development strategy for the organic sector will identify which markets to target, what products or commodities are the best fit with those markets, and how Canadian companies can access these important markets. The strategy will also benefit the entire domestic sector by identifying gaps in the supply-chain, new opportunities and innovations, and providing a more coordinated approach to capacity development. The project will promote the availability and quality of Canada’s organic products in the quickly expanding global organic marketplace.
Global organic sales were estimated at $50.9 billion (US) in 2008, and preliminary data shows that growth has continued through the global recession. In Canada, organic sales are approximately $2 billion per year, and have had an average annual growth rate of 20% for the past few years. Canada’s new Organic Products Regulations came into effect on June 30, 2009 and are overseen and enforced by the Canadian Food Inspection Agency.
See more on the Government of Canada's announcement of over $170,000 invested in the Canadian Organic Sector:
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