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Canadian Organic Seed Market Research
The Canada Organic Trade Association (COTA) is pleased to announce that it is partnering with USC Canada and The Bauta Family Initiative on Canadian Seed Security to conduct a study on the Canadian organic and ecological seed market. The study will take place through the fall of 2013, with results published early in 2014.
In Canada, although we have basic information on the organic consumer market and production statistics, there is a clear deficit in reliable information on the “internal economy” of organic production and, in particular, on the value and potential market for organic and ecological seeds. As both government regulations and producers’ values and priorities require that organic and/or ecological seeds be used in such production, this important segment of the organic market needs to be better understood.
The research will use a variety data sources to provide the most comprehensive market assessment possible. Between the months of September and December of 2013, COTA will launch three separate initiatives simultaneously: a survey of organic field inspectors; analysis of data from the major seed companies in the country; and an evaluation of the 2011 Census of Agriculture on acreage by crop type for certified organic farms. Information and insights provided by seed companies, certification bodies and field inspectors are crucial to ensure the success of this research.
The market research will include information on the value of ecological and organic seed sales in Canada, on the amount of acres grown by crop varieties as well as the availability of specific organic seed varieties vs. demand for others that are currently not provided by the marketplace.
For more information, please contact:
Marie-Eve Levert, Canada Organic Trade Association
(613) 482.1717 mlevert (at) ota (dot) com
Funding for this project was provided by USC Canada and The Bauta Family Initiative on Canadian Seed Security