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Organic Coffee Collaboration Press Release December 2005 - Organic Trade Association
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Organic Coffee Collaboration Press Release December 2005

 

“Hot” Selling Organic Coffees Are Perfect for Holiday Gifts/Entertaining

 

Organic coffee products are widely available at U.S. retailers & via Internet

 

 

For Immediate Release:              

December 13, 2005                            


Contact
: Sandra Marquardt  
301-512-4781
smarquardt@onthemarkpr.com                                                        

 

New York City, Dec. 13 – Hot selling organic coffees are perfect for both tasty holiday gifts and seasonal entertainment events, according to the Organic Coffee Collaboration, a project of the Organic Trade Association (OTA). Organic coffee products, including decaffeinated, caffeinated, flavored and instant coffees, organic coffee ice cream, coffee sodas, hard candies, and chocolate-covered beans, are now widely available at retail outlets nationwide and direct from roasters via the Internet.

 

“Consumers have the choice of what kinds of gifts they give and the kinds of beverages they provide their holiday guests,” said Katherine DiMatteo, executive director of the Organic Trade Association. “By choosing organic coffee, consumers are offering delicious, high-quality products while supporting organic agriculture at home and around the world.”

 

Total annual sales of organic coffee in the United States jumped nearly 34 percent from 2002 to 2003 (the most recent annual sales figures available) to about $45 million, according OTA. The organization projects organic coffee sales to grow an average of 20 percent annually through 2008.

 

The Organic Coffee Collaboration includes the:

·         Organic Trade Association (Greenfield, MA), the business association for the North American organic industry, and OTA’s Coffee Council, which represents over 30 growers, importers, roasters and retailers dedicated to promoting the high standards of certified organic coffee;

·         Arbuckle Coffee Roasters (Tucson, AZ), roaster and supplier to the world’s top destination spa;

·         Café Bom Dia (Coral Gables, FL), tree-to-shelf organic coffee provider to Wal-Mart’s Sam’s Club division and Costco, among others;

·         Equal Exchange (West Bridgewater MA), a worker-owned, Fair Trade cooperative and one of the largest U.S. organic coffee roasters;

·         Green Mountain Coffee Roasters (Waterbury, VT), one of the leading U.S. organic coffee roasters and 2004 Silver Medal winner recognized by the Guild of Fine Food Retailers in London;

·         Jim’s Organic Coffee (West Wareham, MA), the nation’s first all-organic coffee roaster and the leading all-organic roaster nationwide, as well as Internet retailer and wholesaler to many East Coast natural food stores, including Whole Foods Market and Wild Oats Markets;

·         Quality Assurance International (San Diego, CA), a global leader in providing organic certification services, including certification for three other Collaboration participants;

·         Rocamojo, Inc. (Los Angeles, CA), manufacturer of the sole organic coffee/soy blend available nationwide at retailers, including select Whole Foods Market stores;

·         Swiss Water Decaffeinated Coffee Company (near Vancouver, Canada), North America’s leading certified organic coffee decaffeinator, which decaffeinates coffee for three other Collaboration participants;

·         Wild Oats Markets (Boulder, CO), the leading retailer of organic Fair Trade coffee in North America, exclusively offering organic Fair Trade coffee in its stores.

 

Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production. Organic coffee is grown in more than 30 countries, including the United States. Over the last several years, organic coffee has won numerous awards at international Cup of Excellence competitions, with the latest as recently as October in Bolivia.



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