Organic Coffee Collaboration Media Advisory May 2006 - Organic Trade Association
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Organic Coffee Collaboration Media Advisory May 2006


Media Advisory for Monday, May 8, 10:30 a.m. 


Booming Organic Coffee Market is Focus of Seminar at Chicago
All Things Organic Conference and Trade Show


Leading roasters, retailers describe burgeoning market, organic benefits


All Things Organic™ conference and trade show seminar on “The Success Story of Organic Coffee and Tea.” Speakers from leading organic coffee roasters/retailers Equal Exchange and Green Mountain Coffee Roasters will address the rapidly increasing organic coffee market and discuss the widespread availability of organic coffees and coffee/soy beverages in stores nationwide and via the Internet.


Organic coffee sales in the United States amounted to approximately $45 million in 2003, according to the Organic Trade Association (OTA). The organic coffee market grew approximately 54 percent from 2004-2005 compared to approximately 8.5 percent growth for the non-organic coffee market, according to ACNielsen. Organic coffee is grown in more than 30 countries, including the U.S., and won Cup of Excellence awards in 3 countries in 2005 (Nicaragua, Bolivia and Brazil).


McCormick Place, Chicago, IL, Room N 229.
All Things Organic is co-located with the FMI Show, Spring Fancy Food Show ®, All Things Organic™, United Produce Expo and Conference, and the U.S. Food Export Showcase.


Monday, May 8, 10:30 a.m. to 12 noon.


The above companies are participants in the Organic Coffee Collaboration, a project of the Organic Trade Association. The Collaboration includes:

Arbuckle Coffee Roasters (Tucson, AZ), Café Bom Dia (Coral Gables, FL), Elan Organic Coffees (San Diego, CA), Equal Exchange (West Bridgewater, MA), F. Gaviña & Sons (Vernon, CA), Green Mountain Coffee Roasters  (Waterbury, VT), Jim’s Organic Coffee (West Wareham, MA), Organic Trade Association’s Coffee Council (Greenfield, MA), QAI Inc. (San Diego, CA), Rocamojo (Los Angeles, CA), Swiss Water Decaffeinated Coffee Company (Vancouver, BC) and Wild Oats Markets (Boulder, CO).


Organic Coffee Collaboration participants with booths at the any of the 5 shows include:

Green Mountain Coffee Roasters – Booth 2605 in the FMI Show. One of the leading U.S. organic coffee roasters and No. 1 on Business Ethics magazine’s 2006 list of “100 Best Corporate Citizens.”

Organic Trade Association Coffee Council – Booth 761 at All Things Organic- Represents more than 30 growers, importers, roasters and retailers dedicated to promoting the high standards of organic coffee;

QAI  (Quality Assurance International) - Booth 425 at All Things Organic- A global leader in providing organic certification services, including certification for three other Collaboration participants – Green Mountain Coffee Roasters, Jim’s Organic Coffee and Rocamojo;


The Organic Coffee Collaboration participants speaking at the All Things Organic conference are: Equal Exchange, a worker-owned, Fair Trade cooperative and one of the largest U.S. organic coffee roasters, and Green Mountain Coffee Roasters (see above).


Sandra Marquardt,, 301-592-0077–w, 301-512-4781–c


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