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coffee_collaboration.mediaadvisory_july09

Organic Coffee Collaboration Media Advisory July 2009 - Organic Trade Association
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Organic Coffee Collaboration Media Advisory July 2009

 

Organic coffee and 2009 market data to be unveiled at Union Square Cafe in NYC July 21

Media to sample delicious new crop coffees


What:  Reporters may sample new crop organic coffees from around the world and get the buzz about the 2008 organic coffee market and 2009 trends at an event hosted by the Organic Coffee Collaboration, a project of the Organic Trade Association, at New York City’s popular Union Square Cafe Tuesday, July 21, 2009.

Participants in the Collaboration are Caffe Ibis (Logan, UT), Chiapas Farms (Austin, TX), Crimson Cup (Columbus, OH), Elan Organic Coffee (San Diego, CA), Equator Estate Coffees and Teas (San Rafael, CA), Green Mountain Coffee (Waterbury, VT), Maximus Coffee Group (Houston, TX), S&D Coffee (Concord, NC), Swiss Water Decaffeinated Coffee Company (Burnaby, BC, Canada), and True Origin Organics (Weston, FL and Bogotá, Colombia). These participants represent some of the newest companies to launch as well as others that source, decaffeinate, or already roast for the largest companies in the United States.

Announcing the new market data is internationally recognized coffee market analyst Mr. Daniele Giovannucci who has tracked organic coffee data for decades and is the author of a number of books and reports on the topic including the April 2008 book on value-added standards in the North American food market by the Food and Agriculture Organization of the United Nations.
 
Recent data from the Organic Trade Association's 2009 Organic Industry Survey indicated that U.S. sales of organic products, including food and non-food, reached $24.6 billion by the end of 2008, growing an impressive 17.1 percent over 2007 sales despite tough economic times. According to the report, the organic beverage sector was the second fastest-growing sector of the organic market (behind breads and grains at 35 percent) with 31.5 percent growth, representing, at 14 percent, the third largest sector (behind produce and dairy).
  
Where: Union Square Cafe, 21 East 16th Street, New York City, NY 10003. Tel: 212-243-4020.

When:  8:30-10 a.m., Tuesday, July 21, 2009. Please RSVP by Friday, July 17, 2009.


Contact:
Sandra Marquardt, On the Mark Public Relations, tel: 301-592-0077; cell: 301-512-4781; e-mail:
smarquardt@onthemarkpr.com. Marquardt can set up interviews with any of the participants or arrange for them to send you samples if you cannot attend. Attendees will each receive an organic cotton bag full of 6 or more pounds of the participants’ organic coffees and will be able to sample the coffees on-site along with delicious organic fruit salad and morning pastries from Union Square Cafe Executive Chef Carmen Quagliata who will also give a brief presentation. USC has twice garnered The New York Times' three-star rating, and also earned Zagat Survey's #1 ranking as New York’s Most Popular Restaurant for an unprecedented eight years.

 

Background: Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, avoid the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production. Organic coffee is grown in approximately 40 countries, including the United States.

The Organic Coffee Collaboration - a project of the Organic Trade Association, the business association for the North American organic industry, includes:

CAFFE IBIS (Logan, UT) - An award-winning “green business,” Caffe Ibis is a custom coffee roasting house featuring triple certified—organic, Fair Trade, and Smithsonian Shade Grown “Bird-Friendly®”- coffees, mountain grown, mountain roasted. Caffe Ibis® also operates a celebrated gallery/deli-licious espresso bar. University franchise, private label, equipment programs, monthly specials, and consulting services are available.

CHIAPAS FARMS (Austin, TX) - Chiapas Farms specializes in superior fair trade foods.  Its Café de Chiapas coffee is from an organic/fair trade cooperative in the Chiapas, Mexico highlands. The coffee has a nutty and buttery taste with a smooth, slightly sweet finish.  The product is offered in dark and medium roast and available online.

CRIMSON CUP (Columbus, OH) - Since 1991, Crimson Cup® Coffee & Tea has roasted and packaged great-tasting coffee in Columbus, Ohio. Led by Harvard “Crimson” graduate Greg Ubert, Crimson Cup offers a full line of certified organic Fair Trade coffee and teas to over 350 coffee houses, colleges and universities and grocers throughout 26 states.

ELAN ORGANIC COFFEES (San Diego, CA) - Elan Organic Coffees is a coffee developer and importer offering certified organic socially responsible and Bird Friendly® coffees it has developed through partnerships with village co-ops in coffee-producing countries. Elan has pioneered the supply of the world’s finest certified organic coffees, while supporting farmers and protecting the environment.

EQUATOR ESTATE COFFEES & TEAS (San Rafael, CA) - Equator is known for its distinctive specialty coffees, socially responsible sourcing, and longstanding relationships with prominent chefs and national retailers who are passionate about quality. The women-owned company procures exceptional certified organic coffees from farmers who practice environmental stewardship, resulting in an empowered supply chain from crop to cup.

GREEN MOUNTAIN COFFEE (Waterbury, VT) - Green Mountain Coffee is recognized as a leader in the specialty coffee industry for its award-winning coffees and socially and environmentally responsible business practices.  Green Mountain Coffee offers a broad selection of double-certified organic and Fair Trade coffees under the Green Mountain Coffee® and Newman's Own® Organics brands.

MAXIMUS COFFEE GROUP (Houston, TX) - Maximus Coffee Group’s carbon dioxide (CO2) / triple-filtered water decaffeination process is the only decaffeination plant in the U.S. that supplies coffee that is both naturally decaffeinated and USDA Organic certified. It is an EPA Green Power Partner with one-third of its energy coming from alternative sources.

ORGANIC TRADE ASSOCIATION (Greenfield, MA) - OTA’s mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. OTA's members include farmers, processors, importers, distributors, retailers, certifiers, and more.

S&D COFFEE (Concord, NC) - S&D is the second largest coffee roaster in the United States supplying both conventional and organic coffees.  The company feels strongly about fostering sustainable agriculture and promoting a healthy planet. Quality Assurance International (QAI) certifies S&D’s six organic coffees sold under the Buffalo & Spring label.

SWISS WATER DECAFFEINATED COFFEE COMPANY (Burnaby, BC, Canada) - A wholesome process for decaffeinating coffee – pure water, 100% chemical free – ensures the best of the bean remains, while only caffeine is removed.  Swiss Water decaffeinates organic coffees for premium roasters. Look for the SWISS WATER® seal on packs or in stores to guarantee remarkable tasting 99.9% caffeine-free coffee.

TRUE ORIGIN ORGANICS (Weston, FL and Bogotá, Colombia) - True Origin Organics premium Colombian coffee hails from the magnificent Santa Marta and Tierradentro valleys. Like fine wine, our coffee has one true origin.  It is harvested, roasted and packed right where it grows. True Origins Organics is available at East Coast specialty and natural stores and mid-Atlantic Whole Foods Markets.

See http://www.ota.com/organic_and_you/coffee_collaboration.html for further information on the Organic Coffee Collaboration.

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