Organic Coffee Collaboration Media Advisory April 2008 - Organic Trade Association
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Organic Coffee Collaboration Media Advisory April 2008


Organic Coffee Revs up All Things Organic™ Conference and Trade Show in Chicago

WHAT: Organic coffee from Equal Exchange (booth 4029) will keep attendees buzzing at the upcoming All Things Organic™ Conference and Trade Show in Chicago April 27-29, 2008. In addition, Fresh Harvest Products’ Wings of Nature™ coffee will be served at the OTA Welcome Party Sunday, April 27. The two companies are participants in the Organic Coffee Collaboration, a project of the Organic Trade Association along with Dallis Coffee, Elan Organic Coffees, Green Mountain Coffee Roasters, and Swiss Water Decaffeinated Coffee Company. Representatives from Green Mountain and Swiss Water will be attending the event.
Data from the Organic Trade Association's 2007 Manufacturer Survey indicate that U.S. organic coffee sales amounted to approximately $110 million in 2006, up 24 percent from the previous year. Other studies show the figure could be much higher. A 2007 survey by Daniele Giovannucci and the Sustainable Markets Intelligence Center (CIMS) reported that approximately 65 million pounds of organic coffee were imported into the United States in 2006 with a retail value of approximately $617 million. The authors estimate the organic coffee sector represented 2.3 percent of the total U.S. green coffee imports in 2006. The 33 percent annual average growth rate for the organic category documented by the researchers between 2000 and 2007 dwarfs the estimated 1.5-2 percent projected annual growth rate of the conventional coffee industry. Organic coffee is grown in 40 countries worldwide. 
SAVE THE DATE: The media is invited to hear Giovannucci announce 2007 U.S. organic coffee market data and sample Collaboration participants’ organic coffee May 13 at the Zagat-heralded Union Square Café in New York City. Please mark your calendars and contact Sandra Marquardt (contact information below) if you are interested in attending. Marquardt can set up interviews with any of the participants or arrange for participants to send you samples.

 The Organic Trade Association’s All Things OrganicTM Conference and Trade Show ( will take place at the McCormick Place Convention Center in Chicago, IL.

CONTACT: Sandra Marquardt, On the Mark Public Relations, tel: 301-592-0077, e-mail:

 April 27-29, 2008.

BACKGROUND: Organic coffee is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, avoid the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic farmers use only methods and materials allowed in organic production.


The Organic Coffee Collaboration - a project of the Organic Trade Association, the business association for the North American organic industry, includes:

Dallis Coffee (New York, NY) – A leading provider of organic and Fair Trade Certified™ coffees, selling to Whole Foods, universities and top cafés and restaurants across the country.

Elan Organic Coffees (San Diego, CA) - Elan Organic Coffees is a coffee developer and importer offering a line of certified organic socially responsible coffees it has developed through partnerships with village co-ops in coffee-producing countries. Elan has pioneered the supply of the world’s finest certified organic coffees, while supporting farmers and protecting the environment.

Equal Exchange (West Bridgewater, MA) - Worker-owned, Fair Trade Certified™ cooperative and one of the largest U.S. organic coffee roasters.

Fresh Harvest Products, Inc. (New York, NY) - Its Wings of Nature™ brand coffees are small-batch roasted to a temperature that peaks the flavor and aroma of each bean, and then custom blended after roasting to provide unique and flavorful varieties.

Green Mountain Coffee Roasters (Waterbury, VT) - Green Mountain Coffee Roasters is recognized as a leader in the specialty coffee industry for its award-winning coffees and socially responsible business practices.  The company offers a broad selection of double-certified organic and Fair Trade coffees under the Green Mountain Coffee Roasters® and Newman’s Own® Organics brands. 

Swiss Water Decaffeinated Coffee Company (Vancouver, BC, Canada) - A wholesome process for decaffeinating coffee – pure water, 100% chemical-free – ensures the best of the bean remains, while only caffeine is removed. The company decaffeinates organic coffees for premium roasters including Elan Organic Coffees and Green Mountain Coffee Roasters. Look for the SWISS WATER® logo on pack or in store to guarantee great tasting, 99.9% caffeine-free coffee.

See for further information on the Organic Coffee Collaboration.


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