Organic Coffee Collaboration Media Advisory April 2006 - Organic Trade Association
Organic Trade Association
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Organic Coffee Collaboration Media Advisory April 2006


Media Advisory for Saturday, April 8, 1:30 p.m.

Hot Selling Organic Coffees Are Focus of Seminar at Charlotte, NC
Specialty Coffee Association of America Conference & Exhibition


Leading roasters, retailers describe burgeoning market, organic benefits

Specialty Coffee Association of America Conference & Exhibition
seminar on “Organic Coffee: The Benefits, Current Trends and the Potential Effects of Genetic Modification,” coordinated by the Organic Trade Association’s Coffee Council. Speakers, including representatives from Elan Organic Coffees and Green Mountain Coffee Roasters, will address the rapidly increasing organic coffee market and discuss the widespread availability of organic coffees and coffee/soy products in stores nationwide and via the Internet. Organic coffee sales in the United States amounted to approximately $45 million in 2003, according to the Organic Trade Association (OTA). The organic coffee market grew approximately 54 percent from 2004-2005, according to ACNielsen. Organic coffee is grown in more than 30 countries, including the U.S.


Charlotte Convention Center, Charlotte, NC, Room 204 as part of the Sustainable Coffee Association of America 18th Annual Conference & Exhibition.


Saturday, April 8, 1:30 p.m. - 2:45 p.m.


The above entities are participants in the Organic Coffee Collaboration, a project of the Organic Trade Association, the business association for the North American organic industry.  The Collaboration includes: Arbuckle Coffee Roasters (Tucson, AZ), Café Bom Dia (Coral Gables, FL), Elan Organic Coffees (San Diego, CA), Equal Exchange (West Bridgewater, MA), F. Gaviña & Sons
(Vernon, CA), Green Mountain Coffee Roasters  (Waterbury, VT), Jim’s Organic Coffee (West Wareham, MA), Organic Trade Association’s Coffee Council (Greenfield, MA), QAI Inc. (San Diego, CA), Rocamojo (Los Angeles, CA), Swiss Water Decaffeinated Coffee Company (Vancouver, BC) and Wild Oats Markets (Boulder, CO).


Organic Coffee Collaboration participants with exhibits at booths or tables at the seminar include:

Elan Organic Coffees – Booth 120 – Coffee developer and importer offering certified organic socially response coffees it has developed through partnerships with village co-ops.

F. Gaviña & Sons - Booth 1547 - Growers, traders and roasters of organic coffees for the Gaviña Gourmet Coffee and Don Francisco’s Gourmet Coffee brands; 

Organic Trade Association Coffee Council - Table 2379 - Represents more than 30 growers, importers, roasters and retailers dedicated to promoting the high standards of certified organic coffee;

QAI (Quality Assurance International) - Booth 849- A global leader in providing organic certification services, including certification for three other Collaboration participants – Green Mountain Coffee Roasters, Jim’s Organic Coffee and Rocamojo;

Rocamojo, Inc./Growers First -Booth 422 - Manufacturer/supplier of the sole organic coffee/soy blend sold by retailers nationwide and winner of Gourmet Retailer’s “Best Products of Show” award in 2004;

Swiss Water Decaffeinated Coffee Company - Booth 1142 - North America’s leading certified organic coffee decaffeinator, which decaffeinates coffee for four other Organic Coffee Collaboration participants, Café Bom Dia, Green Mountain Coffee Roasters, Jim’s Organic Coffee and Arbuckle Coffee Roasters.


Other Organic Coffee Collaboration participants attending the conference are:

Equal Exchange - Worker-owned, Fair Trade cooperative, and one of largest U.S. organic coffee roasters;

Green Mountain Coffee Roasters - One of the leading U.S. organic coffee roasters and 2004 Silver Medal winner recognized by the Guild of Fine Food Retailers in London.


Sandra Marquardt,, 301-592-0077–w, 301-512-4781–c

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