Organic industry gears up for Organic Harvest Month™
September is designated by the Organic Trade Association as Organic Harvest Month™—a time to focus attention on the benefits and practices of organic agriculture and to encourage consumers to increase their use of certified organic products.
As a result, various retailers, organizations, food co-ops, farm groups, and communities around the country are planning special celebrations during September to celebrate Organic Harvest Month™. These are seen as an ideal way to share information with consumers on what organic stands for and what organic products are available.
The main message OTA wishes to convey is that “organic” refers to the way agricultural products—including foods and fibers such as cotton—are grown and processed. OTA notes that “organic” stands for a commitment to an agricultural system that strives for a balance with nature, using methods and materials of low impact to the environment. Organic production systems are designed to replenish and maintain soil fertility, eliminate the use of toxic and persistent chemical pesticides and fertilizers, and build a biologically diverse agriculture.
“When consumers choose organic products, they’re voting for a more vibrant planet,” according to the Organic Trade Association.Events to mark the celebration range from in-store promotions of various organic products, organic tasting parties, “meet the farmer” events including farm tours, and community harvest festivals.
In conjunction with the September celebrations, OTA has developed the following list of “Five Easy Ways to Celebrate Organic Harvest Month” to share with consumers.
Five Easy Ways to Celebrate Organic Harvest Month
1. PREPARE one meal with as many organic ingredients as possible. Don’t forget to serve the organic beverage of your choice with your meal and enjoy an organic dessert. (It is a celebration.)
2. GO SHOPPING and fill one grocery bag with all organic products. Remember, organic isn’t just in the produce aisle, it’s in the frozen section, in the health and beauty department, and it appears everywhere between dairy and canned goods. If you can’t find organic items in your store, talk to your grocer to find out about bringing some in.
3. WEAR organic cotton clothing, available in everything from socks to sweaters. Enjoy the comfort and style while you support agriculture that builds healthy soils and protects the environment.
4. INDULGE yourself. Take a long bath in water scented with organic oils. Nibble on rich organic chocolate. Sip organic wine, beer or even a martini made with organic vodka. Buy yourself a bouquet of organically grown flowers. Cuddle in a towel or robe made from organic cotton.
5. SAY THANK YOU to an organic grower or producer because they’re the ones who bring organic food and fiber products to the tables and stores all across North America. Grab a friend and go to your local farmers market where you can buy organic products directly from a certified organic grower and say “Thanks!”
OTA is a membership-based business association representing the organic industry in North America. Anyone who would like to obtain more information about organic agriculture can visit OTA’s web site (http://www.ota.com/).
