77 is OTA’s "Big O" merchandising winner - Organic Trade Association
Organic Trade Association
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transparent is OTA’s "Big O" merchandising winner


BALTIMORE, MD (Sept. 21, 2000)—The Organic Trade Association (OTA) will present its 2000 "Big O" Merchandising Competition Award today to during Organic Day festivities at Natural Products Expo East.

The award presentation will be made at OTA’s annual meeting and membership tea. was selected for demonstrating innovation in educating consumers about organic fiber products using the Internet as a vehicle.

Based in New York City, is an e-commerce site ( that manufactures and markets organic products including furniture, linens and women’s fashions. The title of its merchandising event was "Organic Cotton Clothes You Can Actually Wear to Work."

"We were looking for fashionable clothes we would wear to work or home fashions with some style, and could not find any. It was then we decided to create, manufacture and market our own lines," officials Deborah O’Rell and Christine Souchack wrote in the company’s "Big O" entry. The company chose to purchase only certified organic cotton fabrics from recognized OTA member companies to produce its products. launched its clothing and home fashion lines at Natural Products Expo East in October 1999.

OTA’s "Big O" Merchandising Competition is designed to reward excellence in organic produce and grocery merchandising, as well as merchandising of fiber products. It is OTA’s way of giving industry recognition to outstanding retailing events that feature organic products. An annual competition, it is open to any North American retailer, wholesaler, or manufacturer/ supplier engaged in merchandising organic grocery or produce products. The 2000 competition was the first to add a category for fiber products.

The winner receives a highly prized "Big O" plaque symbolizing the best organic merchandising in North America, a cash prize, and is honored publicly at OTA’s annual meeting at Expo East.

September 21, 2000

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