GREENFIELD, Mass. (Nov. 2, 2000)—Excitement is building within the organic industry as the Organic Trade Association (OTA) finalizes preparations for its premiere conference and trade show to debut in 2001.
Slated for May 17-19, 2001, at the Austin Conference Center in Austin, TX, OTA’s Conference and Trade Show will feature the "All Things Organic."
The conference educational program will open Thursday, May 17, with a plenary talk by commentator and political analyst Jim Hightower. This will begin a general session on "All Things Organic"—It All Starts on the Farm. Session Two, also slated for May 17, will focus on Staying Competitive in a Changing Environment. Session Three, slated for Friday, May 18, will provide a comprehensive outlook concerning the organic industry.
The trade show itself will open at noon on May 18. Show hours will be noon to 6 p.m. Friday and noon to 5 p.m. Saturday, May 19. All conference and trade show participants are invited to a mixer-reception on the trade show floor between 4-6 p.m. Friday. The trade show will feature approximately 200 booths. There also will be an OTA member showcase displaying products and literature from member companies unable to otherwise exhibit.
In addition to thought-provoking sessions and networking opportunities, OTA’s Conference and Trade Show will be filled with fun. Thursday will feature an afternoon organic farm tour, and a Texas-style barbecue welcome party and dance that evening. Friday will begin with a fun run and walk. On Friday evening, following the trade show mixer-reception, attendees will be invited to watch Mexican freetail bats emerge from under the Congress Avenue bridge to feed.
Saturday activities will begin with a yoga session. OTA’s Annual Meeting breakfast is slated for Saturday morning, with a guest speaker following the breakfast. During the evening, OTA will present a dinner and awards program, followed by a live band dance party.
Because meeting organizers want to reflect the organic industry’s environmental awareness, organic products will be used wherever possible at meals. Also, food sampling will be done on reusable or biodegradable dishes, and organic fiber will be used in the exhibit hall.
Companies wishing to exhibit may request an exhibitor packet and sign up for a booth by contacting Eurich Management Services, which is managing the conference and trade show for OTA. Eurich also has registration forms available for those wishing to attend. The registration fee is $99 for OTA members, $199 for non-members—purposely low-priced to encourage anyone interested to attend. Contact Eurich Management Services, 3721 W. Michigan Ave., Suite 200, Lansing, MI 48917. Phone: 517-327.9207; Fax: 517-321-0495; e-mail: Eurichmgt@aol.com.
November 2, 2000
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