BALTIMORE, MD (Nov. 10, 2000)—The Organic Trade Association (OTA) has chosen a volunteer host committee to launch the OTA 2001 annual fund campaign. Those serving on the committee will encourage their organic industry colleagues to become investors in OTA 2001 during a six-week phone campaign that begins in January.
The Host Committee, chaired by Debra Boyle of Pro Organics Marketing and Michael Funk of United Natural Foods, includes Jack Goethel of Organic Planet, Nancy Hirshberg of Stonyfield Farm, Annie Hunt of Wild Oats Markets, Dale Kamibayashi of Small Planet Foods, Eric Newman of Organic Valley/CROPP Cooperative, Tonya Pavich of Natural Selection Foods/Earthbound Farm, Jesse Singerman of Blooming Prairie Warehouse, and Mary Carol Skinner of Northeast Cooperatives.
Funds raised during OTA 2001 will be used chiefly to support OTA’s public policy and public relations programs beyond what is funded through membership dues alone.
"A successful OTA 2001 will better position OTA in its work to disseminate positive messages about organic. It will also help OTA gear up for the implementation of national organic standards in the coming year, counteract anti-organic rhetoric, and establish strategic government and trade relations to move the agenda forward for the organic industry," said Katherine DiMatteo, OTA’s executive director.
OTA investors will be recognized at the OTA Organic Industry Reception March 8 that will be held in conjunction with Natural Products Expo West in Anaheim, CA.
Attended by over 1,200 people last year, the industry reception features an array of seasonal organic foods and beverages. OTA 2001 investors receive tickets to the reception and a package of other benefits, depending on their investment level. OTA also will sell tickets for the event in advance or at the door.
For more information about investing in OTA 2001 or about the industry reception, contact Laura Stravino at OTA (e-mail: lstravino@ota; phone: 413-774-7511, ext. 23).
November 10, 2000
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