| GREENFIELD, Mass. (Dec. 1, 2000)—To assist businesses and consumers seeking organic products, the Organic Trade Association (OTA) has posted a searchable database of its member information on the Internet.
The Organic Pages Online is available at OTA’s web site (http://www.ota.com/). The database, which is freely accessible to anyone with Internet capabilities, has multiple search capabilities—by company name, brand name, business type, supply chain, geographic location, products, or services. OTA members also can place paid advertising on the online directory.
Previously available only in print form under the title The Organic Pages, the electronic version makes current and accurate information on the organic industry widely available both to those within the industry and to the general public. Listed companies have the ability to submit changes and select listing or promotional options online at any time. As a result, timely updates will guarantee the most accurate information covering the whole spectrum of the organic industry in North America.
"By publishing the third edition of The Organic Pages on the Internet, OTA is making comprehensive North American organic industry information available worldwide," said Katherine DiMatteo, OTA’s executive director. "The inherent flexibility of the Internet will allow The Organic Pages Online to keep pace with our rapidly growing industry."
The Organic Trade Association will use the data to produce a print edition of The Organic Pages during the Spring of 2001. All OTA members will receive a free copy of the print version. There also will be trade distribution of the print version to libraries and bookstores, and it will be sold at trade shows and conferences worldwide.
December 1, 2000
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