Organic Trade Association plans "All Things Organic™" - Organic Trade Association
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Organic Trade Association plans "All Things Organic™"



GREENFIELD, Mass. (Feb. 9, 2001)—To bring together sectors of the organic marketplace, the Organic Trade Association will hold an "All Things Organic™" Conference and Trade Show May 17-19, 2001, at the Austin Convention Center, Austin, TX. This premiere business-to-business event will include thought-provoking educational sessions, networking opportunities, an all-organic trade show, workshops, and organic farm tour, among other activities. It will also feature organic products wherever possible at meals and organic fiber in the exhibit hall.

"This is an event that companies within the industry cannot afford to miss," according to Katherine DiMatteo, executive director of the Organic Trade Association (OTA), the business association representing all sectors of the organic industry in North America.

In conjunction with the conference and trade show, OTA will hold two Good Organic Retailing Practices Training sessions for retailers—on Saturday, May 19, and on Sunday, May 20. The half-day workshop is designed to train retailers to follow procedures consistent with the new USDA Organic Rule and the American Organic Standards. Also, OTA’s Fiber Council will offer a half-day workshop Friday, May 18, for companies in the apparel and textile industry interested in incorporating organic fibers into their product lines.

Among the highlights of "All Things Organic™" will be an opening address May 17 by Michael Pollan, journalist at The New York Times Sunday Magazine, and a keynote address May 19 by thought-provoking commentator and political analyst Jim Hightower.

General sessions during the educational program will include:

  • All Things Organic—New Standards, New Regulations: The Organic Industry Meets Its Future
  • Staying Power—Creative Solutions for Today’s Changing Environment
  • Organic Outlook 2001—Deep Roots, Still Growing: Where Do We Go From Here?

Breakout session topics will include:

  • Impact of the National Organic Program on the Farm
  • Recipe for Compliance—Organic Ingredients and Commercial Availability
  • The Handler’s Responsibility—Backing Up Good Intentions
  • Organic Regulation Enforcement—Who’s in Charge?
  • Economic Directions—Upstarts, Takeovers, and Fallout
  • Beyond the National Organic Program—New Relationships with Regulatory Agencies
  • Getting the Right Message Out—Media Reactions and Relationships
  • Going Global—The International Influence
  • Organic Frontline—The View from the Beltway
  • Pushing the Envelope—Expanding the Scope of Organic Products
  • The GMO Prohibition—The Impossible Dream?
  • Trend Watch—Cultivating the Organic Customer.

The trade show itself will open at noon on Friday. Show hours will be noon to 6 p.m. Friday and Saturday, May 18 and 19. All conference and trade show participants are invited to a mixer-reception on the trade show floor between 4-6 p.m. Friday. The trade show will feature approximately 200 booths. There also will be a member showcase to display a product or literature for those unable to exhibit or attend the show.

Thursday will include an organic farm tour from 1-4 p.m., and a Texas-style barbecue welcome party and dance that evening at the Shady Springs Party Barn.

Friday will begin with a fun run and walk. On Friday evening, following the trade show mixer-reception, attendees may watch Mexican freetail bats emerge from under the Congress Avenue Bridge.

Saturday activities will begin with a yoga session. The main event during the day will be OTA’s Annual Meeting breakfast. Jim Hightower will speak following the breakfast. Saturday evening, OTA will present a dinner and awards program, followed by a live band dance party. There will be a separate fee to attend the dinner, and the Good Organic Retailing Practices training sessions. All other events, the conference, and the trade show are included in the attendee fee.

Corporate sponsors and special event hosts include: United Natural Foods, Inc., Horizon Organic Dairy, Wild Oats Markets, Inc., Wholesome Sweeteners, The Rodale Institute, Organic Essentials, Quality Assurance International, Global Organics Ltd., Whole Foods Market, and Tradin Organics, USA.

Eurich Management is managing the conference and trade show for OTA. To make arrangements to attend, sponsor an activity, or exhibit, contact Eurich management (Phone: 517-327-9207; fax: 517-321-0495; e-mail: More details about "All Things Organic™" are available on OTA’s web site (

February 9, 2001

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