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OTA 2003 fund campaign surpasses $400,000 goal - Organic Trade Association
Organic Trade Association
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OTA 2003 fund campaign surpasses $400,000 goal

 

GREENFIELD, Mass. (March 28, 2003) –OTA 2003, the Organic Trade Association (OTA)’s 2003 fund campaign, has surpassed its $400,000 goal, raising over $465,000 for trade association activities.

“Industry investors gave an overwhelming response in this year’s campaign. It is truly a vote of confidence for OTA, particularly in these economic times,” said Debra Boyle, president of OTA and co-chair of the OTA 2003 Host Committee. Boyle noted that organic companies are seeing that they can accomplish so much more when they work together through OTA to educate government and regulatory agencies on issues affecting the organic industry, to protect the integrity of organic, and to promote consumer awareness of organic products.

In the OTA 2003 campaign, more than 200 companies pledged funds to support OTA’s ongoing public policy and public relations programs. These include disseminating positive messages about organic, increasing consumer awareness of organic products, developing additional markets for organic products and services, working with government and regulatory agencies on issues affecting the organic industry, and in general, “growing the organic industry.” 

Top investors, named to the Leadership Circle, are: 

  • Fairfield Farm Kitchens (Brockton, MA), manufacturer of fresh and frozen organic foods including Organic Classics, Organic Toaster Classics, and the Moosewood line of vegetarian soups and dinner entrees.
  • The Hain Celestial Group (Melville, NY) manufacturer of a full line of grocery items including organic products under the Hain Pure Foods, Westbrae Natural, WestSoy, Little Bear, Bearitos, Arrowhead Mills, DeBoles, Farm Foods, Earth’s Best, and Garden of Eatin’ brands.
  • Horizon Organic (Longmont, CO), manufacturer of a full line of certified organic milk, other dairy, egg and juice products.
  • Nature's Best (Brea, CA), wholesaler/distributor of health, natural and organic products.
  • New Hope Natural Media (Boulder, CO), producer of consumer and trade publications, natural products trade shows, and consumer and trade websites for the natural products industry.
  • Organic Valley (La Farge, WI), a 515-farmer cooperative and marketer of certified organic milk, cheese, cultured products, poultry, beef chicken, eggs under the Organic Valley and Valley’s Family of Farms brands.
  • Pro Organics (Vancouver, BC, Canada), a nationwide distributor of organic food products, offering a full line of top quality organic produce.
  • Small Planet Foods (Sedro-Woolley, WA), manufacturer of a variety of organic foods—from frozen fruits and vegetables and canned tomato products to cereals and entrees—under the Cascadian Farm and Muir Glen brands.
  • Snyder’s of Hanover (Hanover, PA), manufacturer of a wide variety of organic snacks, including pretzels, Corn-Tillas, and popcorn under the Snyder's and EatSmart brands.
  • Stonyfield Farm (Londonderry, NH), manufacturer of refrigerated organic yogurts, yogurt smoothies, organic ice cream and organic frozen yogurt.
  • United Natural Foods (Dayville, CT), certified organic distributor of natural and organic products to retailers nationwide.
  • Whole Foods Market, Inc. (Austin, TX), retailer of natural and organic foods, with more than140 stores across the United States
  • Wild Oats Markets, Inc.(Boulder, CO), retailer of natural and organic foods, with more than 100 stores in 25 states and Canada

“All investments, big and small, in OTA 2003 have made this effort an outstanding success,” according to Katherine DiMatteo, OTA’s executive director, noting that participants on the all-volunteer Host Committee were key to the campaign.

Boyle of Pro Organics and Michael Funk of United Natural Foods led the campaign. Other members of the host committee included Neil Blomquist of Spectrum Organic Products, Bob Burke of Natural Products Consulting Institute, Nancy Hirshberg of Stonyfield Farm, Annie Hunt of Full Spectrum Marketing and Development, Inc., Dale Kamibayashi of Rapunzel Pure Organics, Greg Leonard of Tree of Life, Eric Newman of Organic Valley, Jesse Singerman, Iowa City, IA, and Anthony Zolezzi of Zolezzi Consulting.

A list of OTA 2003 investors is posted on OTA’s web site (www.ota.com/about/2003investors.html) and will be included in the July edition of The Organic Report, OTA’s membership newsmagazine.

OTA celebrated this and other organic industry achievements at OTA’s Organic Industry Reception held March 6 in Anaheim, CA, with New Hope Natural Media as co-host. Attended by over 1,000 people, the industry reception featured an array of seasonal organic foods and beverages, as well as organic flowers. OTA 2003 investors received tickets to the reception and a package of other benefits, depending on their investment level.



March 28, 2003

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