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OTA 2001 fund campaign successfully reaches its goal - Organic Trade Association
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OTA 2001 fund campaign successfully reaches its goal

 

GREENFIELD, Mass. (March 8, 2001) – OTA 2001, the Organic Trade Association (OTA)’s 2001 fund campaign, has raised over $300,000 for the trade association’s activities.

Over 170 companies pledged funds to support OTA’s public policy and public relations programs.

"OTA is truly gratified by the overwhelming support of industry investors. This will better position OTA in its work to disseminate positive messages about organic. It will also help OTA gear up for the implementation of national organic standards in the coming year, counteract anti-organic rhetoric, and establish strategic government and trade relations to move the agenda forward for the organic industry," said Katherine DiMatteo, OTA’s executive director.

Top investors, named to the Leadership Circle, are:

  • Blooming Prairie Cooperative Warehouse
  • Florida Crystals
  • The Hain Celestial Group
  • New Hope Natural Media
  • Organic Valley
  • Sunrise/Muir Glen/Cascadian Farm
  • Stonyfield Farm, Inc.
  • United Natural Foods, Inc.
  • Whole Foods Market, Inc.
  • Wild Oats Markets, Inc.

This marks the second year that OTA has consolidated two annual fund-raising efforts—the OTA Anaheim Organic Industry Reception and Organic Outreach Marketing Program fund drive—into one. Although the campaign officially closed on Feb. 16, it is not too late to make an investment.

"All investments, big and small, in OTA 2001 have made this effort a success," DiMatteo said, noting that participants on the all-volunteer Host Committee were key to the campaign.

Debra Boyle of Pro Organics and Michael Funk of United Natural Foods led the campaign. Other members of the Host Committee included Jack Goethel of Organic Planet, Nancy Hirshberg of Stonyfield Farm, Annie Hunt of Wild Oats Markets, Dale Kamibayashi of Small Planet Foods, Eric Newman of Organic Valley, Tonya Pavich of Natural Selection Foods, Jesse Singerman of Blooming Prairie Cooperative Warehouse, and Mary Carol Skinner of Northeast Cooperatives.

A complete list of OTA 2001 investors will soon be posted on OTA’s web site (www.ota.com), and will be included in the June edition of The Organic Report, OTA’s membership newsmagazine.

OTA will celebrate this and other organic industry achievements at OTA’s Organic Industry Reception, slated for 7-10 p.m. March 8 at the Anaheim Marriott in Anaheim, California. The industry reception wraps up Organic Day at the Natural Products Expo West trade show.

Attended by over 1,200 people last year, the industry reception features an array of seasonal organic foods and beverages. OTA 2001 investors receive tickets to the reception and a package of other benefits, depending on their investment level. Also, all current OTA members receive one complimentary ticket to the event.



March 8, 2001

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