Austin will host All Things Organic™ Conference and Trade Show - Organic Trade Association
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Austin will host All Things Organic™ Conference and Trade Show


GREENFIELD, Mass. (May 1, 2001)—The Austin Convention Center in Austin, Texas, will host the first All Things Organic™ Conference and Trade Show May 17-19. To mark this milestone, the Mayor of Austin has declared May 13-19, 2001, "All Things Organic Week."

This premiere business-to-business event will include thought-provoking educational sessions, networking opportunities, an all-organic trade show, workshops, and organic farm tour. It will also feature organic products wherever possible at meals and organic fiber in the exhibit hall.

"This is an event that companies within the industry cannot afford to miss," according to Katherine DiMatteo, executive director of the Organic Trade Association (OTA), the business association representing all sectors of the organic industry in North America and organizer of All Things Organic™.

Educational sessions are slated Thursday, May 17, and Friday, May 18. The trade show will take place from noon to 6 p.m. Friday and noon to 5 p.m. Saturday. In addition, there will be a Good Organic Retailing Practices Training workshop Saturday, May 19, at 7:30 a.m. for retailers, and a workshop for companies in the apparel and textile industry interested in incorporating organic fibers into their product lines.

Among the highlights of "All Things Organic™" will be the opening address May 17 by journalist Michael Pollan and a keynote address May 19 by commentator Jim Hightower. Pollan will also lead industry panelists in a forum exploring different business approaches in the expanding organic industry.

The conference will feature three general sessions, each with four breakout sessions. General session topics are:

  • All Things Organic—New Standards, New Regulations: The Organic Industry Meets Its Future
  • Staying Power—Staying Competitive in a Changing Environment
  • Organic Outlook 2001—Deep Roots, Still Growing: Where Do We Go From Here?

Session speakers will represent all aspects of the organic industry and industry observers.

Breakout session topics will include:

  • Impact of the National Organic Program on the Farm
  • Recipe for Compliance—Organic Ingredients and Commercial Availability
  • The Handler’s Responsibility—Backing Up Good Intentions
  • Organic Regulation Enforcement—Who’s in Charge?
  • Economic Directions—Upstarts, Takeovers, and Fallout
  • Beyond the National Organic Program—New Relationships with Regulatory Agencies
  • Getting the Right Message Out—Media Reactions and Relationships
  • Going Global—The International Influence
  • Organic Frontline—The View from the Beltway
  • Pushing the Envelope—Expanding the Scope of Organic Products
  • The GMO Prohibition—The Impossible Dream?
  • Trend Watch—Cultivating the Organic Customer.

There will be an organic farm tour Thursday afternoon, and a Texas-style barbecue welcome party and dance that evening at the Shady Springs Party Barn. Activities Friday will include a mixer-reception on the trade show floor. On Saturday, following OTA’s Annual Meeting breakfast, Jim Hightower will present the keynote address. That evening will feature a dinner and awards ceremony, followed by a live band dance party.

United Natural Foods, Inc., is corporate sponsor for the conference and trade show.

Eurich Management is managing the conference and trade show for OTA. For further details, contact Eurich management (Phone: 517-327-9207; fax: 517-321-0495; e-mail:, or look on OTA’s web site (

May 1, 2001

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