Brochure promotes buying U.S. organic products - Organic Trade Association
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Brochure promotes buying U.S. organic products


GREENFIELD, Mass. (Oct. 16, 2001)—The Organic Trade Association (OTA) has published a multi-language brochure entitled "Buying Organic Products from the United States" to help promote international sales of U.S. organic products. The English text within the brochure also appears in French, Spanish, German and Japanese.

Funded in part by the U.S. Department of Agriculture’s (USDA’s) Market Access Program, the four-color brochure will be distributed at domestic and international trade shows, through selected USDA Foreign Agricultural Service offices worldwide, and through direct requests to the OTA office. It also will be distributed with copies of the 2001 Organic Export Directory previously developed by OTA.

The brochure covers the definition of "organic," provides a brief summary of the major requirements of U.S. national organic standards, and explains the new labeling options provided under the U.S. organic standards. It also highlights the many U.S. organic products now available: from fruits and vegetables, to prepared and frozen foods, cereals, meat, breads, cookies, beer and wine, baby foods, bed and bath linens, tablecloths, napkins, toys, cosmetic puffs, organic commodities such as soybeans and small grains, and men’s, women’s and children’s clothing.

According to OTA’s "Export Study for U.S. Organic Products to Asia and Europe" posted on OTA’s web site (, the United States annually exports more than $40 million in organic goods to the United Kingdom and organic products worth an estimated $40-$60 million to Japan. U.S. organic exports to Europe are growing approximately 15 percent a year, while exports to Japan have grown between 30 to 50 percent a year. Exports are anticipated to increase substantially now that the United States has national organic standards.

October 16, 2001

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