GREENFIELD, Mass. (Feb.1, 2002)--Retailers interested in expanding their sales of organic products and in connecting with the organic industry won’t want to miss the Organic Trade Association’s (OTA) All Things Organic™ Conference and Trade Show, slated for May 8-11, 2002, at the Austin Conference Center in Austin, TX.
National organic standards, which become fully implemented in late October, will not require retail operations to become certified to sell organic products but will include penalties for those caught violating its provisions. Thus, retailers need to know that the products they sell and label as organic are indeed organic. With that in mind, OTA’s All Things Organic™ will offer specific activities geared to prepare retailers for national organic standards.
Included will be a tour of Austin-area stores to focus on organic product display and placement, and how the stores educate customers. In addition, the conference program will offer discussions on current challenges facing retailers in handling and displaying organic products.
As an additional educational tool, there will be a display of produce set up on Friday, May 10, in the exhibit area as a "What's Wrong With This Picture" contest. The display will be re-set on Saturday, May 11, to show how organic produce should be correctly displayed. All conference participants will be able to view this display as they walk the show floor.
In conjunction with All Things Organic™, OTA will offer a Good Organic Retailing Practices (GORP) training session Saturday, May 11. Consisting of a comprehensive manual and training workshop, the GORP training has been created by OTA to help retailing operations prepare for, and be in compliance with, national organic standards.
"All Things Organic™" will also include activities and programs for all segments within the organic community, from growers to manufacturers and distributors. For instance, to highlight the farming segment of the organic community, there will be a bus tour of local organic farms.
The conference itself will feature plenary and breakout sessions, with general sessions covering such topics as consolidation within the industry, social concerns and the environmental movement, and genetically modified organisms (GMOs) and their impact on the industry.
The trade show will open at noon on Friday. Show hours will be noon to 6:30 p.m. Friday and 11 a.m. to 4 p.m. on Saturday. All conference and trade show participants are invited to a mixer-reception on the trade show floor during the late afternoon and early evening hours on Friday. The trade show is projected to feature 200 to 250 booths offering a wide range of domestic and imported organic packaged products, produce, fiber products, ingredients, services, and more.
A new offering of the 2002 trade show will be a BioFach America Pavilion featuring buyers and suppliers of organic products and services from around the world. The result of an agreement reached between OTA and Nürnberg Global Fairs, the pavilion is expected to draw a large contingent of European exhibitors and other international players.
For more details, contact Alice Klingener at OTA (413-774-7511, Ext. 16; firstname.lastname@example.org), or check out OTA’s web site (www.ota.com).
February 1, 2002
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