"Chaordic" founder Dee Hock to speak at All Things Organic™ - Organic Trade Association
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"Chaordic" founder Dee Hock to speak at All Things Organic™


GREENFIELD, Mass. (Feb. 1, 2002)—Dee W. Hock, founder and CEO emeritus of Visa International, will be a keynote speaker at the Organic Trade Association’s (OTA’s) All Things Organic™ Conference and Trade Show, slated for May 8-11, 2002, at the Austin Convention Center, Austin, TX. It is the only all-organic conference and trade show in North America.

Hock is recognized for coining the term "chaordic" to describe the dynamic tension of "chaos" (which encourages competition and initiative) with "order" (which provides mechanisms of cooperation). His book, Birth of the Chaordic Age, describes his personal, professional, and philosophical odyssey with this concept.

"Dee Hock will challenge organic industry representatives to think outside the box as they contemplate the future for their companies," said Katherine DiMatteo, OTA’s executive director.

Molly Ivins, syndicated political columnist for the Fort Worth Star-Telegram, will also be a keynote speaker at All Things Organic™. Ivins’ appearance will be hosted by New Hope Natural Media.

In addition to the two keynote speakers, OTA’s second annual All Things Organic™ will feature a conference program focusing primarily on governmental, research, marketing and production issues affecting the organic industry. There will be plenary and breakout sessions, with general sessions covering such topics as consolidation within the industry, social concerns and the environmental movement, and genetically modified organisms (GMOs) and their impact on the industry.

The event also will feature a trade show May 10 and 11. In addition to many North American exhibitors, it will include a BioFach America Pavilion featuring buyers and suppliers of organic products and services from around the world. There will also be a guided store tour, and an organic farm tour.

OTA committee and council meetings, as well as other industry-related activities, are scheduled for May 8. OTA will hold its annual membership meeting that evening.

United Natural Foods, Inc., is show sponsor for the 2002 event. For more information about All Things Organic™, contact OTA at 413-774-7511, Ext. 16, or go to OTA’s web site (

February 1, 2002

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