GREENFIELD, Mass. (April 1, 2002) – OTA 2002, the Organic Trade Association (OTA)’s 2002 fund campaign, has raised over $330,000 for trade association activities.
Over 175 companies pledged funds to support OTA’s ongoing public policy and public relations programs. These include disseminating positive messages about organic, increasing consumer awareness of organic products, developing additional markets for organic products and services, working with government and regulatory agencies on issues affecting the organic industry, and in general, “growing the organic industry.”
“OTA is truly gratified by the overwhelming support of industry investors year after year. Organic companies accomplish so much more when they work together through OTA to educate government and regulatory agencies on issues affecting the organic industry, to protect the integrity of organic, and to promote consumer awareness about organic products,” said Debra Boyle, president of OTA and co-chair of the OTA 2002 Host Committee.
Top investors, named to the Leadership Circle, are:
· Blooming Prairie Cooperative Warehouse
· The Hain Celestial Group
· Horizon Organic Dairy
· New Hope Natural Media
· Organic Valley
· Small Planet Foods/Cascadian Farm/Muir Glen
· Snyder’s of Hanover/Eat Smart from Snyder’s of Hanover
· Stonyfield Farm, Inc.
· United Natural Foods, Inc.
· Whole Foods Market, Inc.
This marks the third year that OTA has consolidated two annual fund-raising efforts—the OTA Anaheim Organic Industry Reception and Organic Outreach Marketing Program fund drive—into one. Although the campaign officially closed on Feb. 15, it is not too late to make an investment.
“All investments, big and small, in OTA 2002 have made this effort a success,” according to Katherine DiMatteo, OTA’s executive director, noting that participants on the all-volunteer Host Committee were key to the campaign.
Boyle of Pro Organics and Michael Funk of United Natural Foods led the campaign. Other members of the host committee included Tonya Antle of Natural Selection Foods, Neil Blomquist of Spectrum Organic Products, Jack Goethel of Organic Planet, Nancy Hirshberg of Stonyfield Farm, Annie Hunt of Wild Oats Markets, Dale Kamibayashi of Rapunzel Pure Organics, Eric Newman of Organic Valley, and Jesse Singerman of Blooming Prairie Cooperative Warehouse.
A complete list of OTA 2002 investors will soon be posted on OTA’s web site (www.ota.com), and will be included in the June edition of The Organic Report, OTA’s membership newsmagazine.
OTA celebrated this and other organic industry achievements at OTA’s Organic Industry Reception held March 7 at the Anaheim Convention Center ballroom, Anaheim, California, with New Hope Natural Media as co-host. Attended by over 1,100 people, the industry reception featured an array of seasonal organic foods and beverages, as well as organic flowers. OTA 2002 investors received tickets to the reception and a package of other benefits, depending on their investment level.
April 1, 2002
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