NEWS RELEASE Contact:
For Immediate Release
Maria Jekic (303)443-5904
Lisa Bell (303)527-0203
Organic is taking hold across mainstream retail channels
From Food to Fiber, Innovative Organic Products Were the Buzz at All Things Organic™ in Chicago
CHICAGO, IL (May 11, 2005) — Gourmet chocolate bars, super premium ice cream and decadent candies; unique nut butters and preserves; bountiful fresh produce; upscale pet treats; succulent farm-raised seafood; organic bison, beef and pre-cooked grab and go chicken; dried fine culinary mushrooms; exotic oils and nuts from around the world; wine and spirits of all kinds; high fashion, everyday clothing and household linens in new and never before seen organic fibers; personal care and candles. These and other diverse organic products were featured over the three-day All Things Organic™ Conference and Trade held at Chicago's McCormick Place, May 1-3.
An estimated 30,000 retail buyers and other representatives of the mainstream and natural food industry attended the three-day co-located events, including the Spring Fancy Food Show, the FMI Show, United Produce Expo and Conference, and the U.S. Food Export Showcase. The buzz on the show floor surrounded the increased mainstream popularity of organic products. Talk of big box retailers and conventional food companies hoping to expand their organic offerings was abundant on the show floor.
One All Things Organic™ fiber exhibitor, for instance, reported that sales at a major club store of its organic yoga wear reached 2.6 million pieces in 2004. As more and more organic products such as these are becoming accessible to the mainstream consumer, the tide is shifting to organic products as everyday purchases. Meanwhile, a stunning display of the latest apparel designs in organic fiber set heads turning at the accompanying Wear Organic!™ Fashion Show held May 3.
Also featured during the three days were keynote addresses by Nina Rothschild Utne and Morgan Spurlock, a showing of the film The Future of Food, six Organic 101 educational sessions, and 19 conference sessions. The trade show included approximately 450 booths.
The Organic Trade Association (OTA) produces All Things Organic™ in partnership with Diversified Business Communications (DBC). This year marked the fifth All Things Organic™ Conference and Trade Show. To learn more, go to http://www.organicexpo.com/. Tapes of this year's conference sessions are available by contacting HMR Duplications (phone: 510-482-8732; fax: 510-482-1733; e-mail: firstname.lastname@example.org). Trade show and Wear Organic!™ Fashion Show images can be accessed and downloaded at http://www.organicexpo.com/press_photos.asp.
The Organic Trade Association (OTA) is a membership-based business association whose mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA's more than 1,600 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others (www.ota.com).
Diversified Business Communications (DBC) provides information and market access through trade exhibitions, magazine publishing, and online resources on five continents. In addition to serving the natural products/organic market, DBC produces over 15 food exhibitions throughout the United States, Europe, Australia and Asia (www.divbusiness.com).
Headquarters: 60 Wells Street, P.O. Box 547, Greenfield, MA 01302 USA (413) 774-7511
Fax: 413-774-6432 e-mail: email@example.com web site: www.ota.com
Legislative Office: 205 South Whiting Street, Suite 308, Alexandria, VA 22304 USA ( (202) 338-2900
May 11, 2005
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