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Organic fashion comes of age-Wear Organic!TM to showcase - Organic Trade Association
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Organic fashion comes of age-Wear Organic!TM to showcase

 

News Release                                   For more information, contact:
For Immediate Release                     Lisa Bell (303) 527-0203
                                                                lisa@crescendocom.com

 



         












Organic fashion comes of age-Wear Organic!™  to showcase
                   organic apparel, textiles at All Things Organic™

     GREENFIELD, Mass. (January 21, 2005) -- Organic apparel is hot and one of the fastest-growing sectors of the organic industry. Organic clothing is currently carried in major mainstream retail outlets including Marshall Fields and Neiman Marcus, and featured in catalogs such as Sundance and Spiegel. From sportswear and maternity clothing, to fine organic linens and blankets, organic fiber products are both chic and fashionable.


Apparel and household products made from organically-grown fiber (cotton, wool and linen) will be showcased again this year at McCormick Place May 1-3 in Chicago at the 2005 All Things Organic ™  Conference and Trade Show. The Organic Trade Association (OTA), in partnership with Diversified Business Communications, will also present the 3rd Annual Wear Organic!  fashion show, sponsored by Nike, on Tuesday, May 3.


According to the Organic Trade Association's 2004 Manufacturer Survey, the organic fiber products category grew by 22.7 percent in 2003 to reach $85 million in sales. The introduction of new organic fashion and fitness wear and the demand from consumers should increase those sales exponentially in the years to come.


"The growing sector of environmentally conscious consumers wants to be able to purchase everything organic, from the food they eat to the clothing they wear," said Katherine DiMatteo, OTA's executive director. "The organic apparel being made today looks and feels as appealing as the apparel made from conventionally produced fabric, and it is grown without the use of the toxic and persistent pesticides that are so prevalent in growing cotton and other fibers for the conventional textile and fashion industries."


This year, for the first time, the 4th International Conference on Organic Textiles (Intercot) will be held in conjunction with All Things Organic™ . Intercot, co-hosted by OTA, is designed to cover the entire organic textile chain.


"Intercot focuses on Global Approaches to Organic Textiles and is a perfect opportunity to take an in-depth look at the global implications of organic fiber and textile production, design, trade and consumption with experts from around the world and from every facet of organic fiber production," says Katharina Schaus, Intercot conference manager. "This breadth of expertise will provide all attendees with the perspectives necessary to be involved in the world of organic textiles."


Experts will host workshops and seminars relating to every aspect of organic textiles. In addition, working groups on Global Standard for Organic Textiles, Organic Cultivation, Processing, Social Aspects, and Marketing Strategies offer every participant the chance to focus on his/her special interest. For detailed information about the Intercot program, please visit http://www.intercot.org/.

Wear Organic!, co-sponsored by Nike, will feature a stunning display of the latest apparel and textile designs in organic fiber both on the runway and in trade show exhibits.


"Nike is proud to sponsor Wear Organic! again this year as we continue to actively pursue our commitment to environmental sustainability and offer our customers organic cotton product choices," said Eraina Duffy, director of Sustainable Business Integration for Nike Apparel.


Wear Organic! takes center stage on May 3, 2005, from 12:30-1:30pm, for the 3rd annual fiber and fashion show, held on the All Things Organic™ show floor.  A stunning display of the latest apparel and textile designs in organic fiber will be showcased on the runway, featuring women's and men's fashions, accessories and home textiles, and children's apparel. The shows will highlight some of the fastest-growing sectors for organic fiber, such as business casual wear, yoga wear, and sportswear.

 

The All Things Organic™  trade show floor will also feature an Organic Fiber Marketplace, surrounding the Wear Organic! stage, with hours from 10 a.m. until 5 p.m. Sunday, May 1, and Monday, May 2, and from 10 a.m. until 4 p.m. Tuesday, May 3.  Exhibitors to date include Green Babies, Good Karma Organics, New Zealand Natural Interiors, Earth Speaks, Lil' Diaper Depot, Ars Vivendi, LANA NATURTEXTILIEN GMBH, Round Belly, Earth Creations, Eco Bags, NatureUSA, Fox Rich Textiles, Ecobaby, and American Apparel.  An up-to-date list of exhibitors and details is available at http://www.organicexpo.com/.

 

All Things Organic ™ is the only annual business-to-business conference and trade show in North America dedicated exclusively to organic products. All Things Organic™ showcases the full range of organic products, including fresh and frozen foods and beverages, food ingredients, clothing, personal care products, organic inputs for growers, and services for companies buying and selling organic products.  It has become a "must-attend" conference and trade show for many of the industry's most influential decision makers and the media covering them. (http://www.organicexpo.com/).


The Organic Trade Association (OTA) is a membership-based business association whose mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA's more than 1,475 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others (http://www.ota.com/).


Diversified Business Communications provides information and market access through trade exhibitions, magazine publishing, and online resources on five continents. In addition to serving the natural products/organic market, DBC produces over 15 food exhibitions throughout the United States, Europe, Australia and Asia (http://www.divbusiness.com/).


 



January 21, 2005

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