Business-To-Business Conference and Trade Show To Be A Catalyst For Post-Standards Organic Industry
For more information, contact Holly Givens (413-774-7511), Lynne Turner (401-245-2978) or Sue McGovern (781-648-7157).
GREENFIELD, MA (Dec. 9, 2002)— Building on the momentum gained with this fall’s implementation of the national organic program, the Organic Trade Association (OTA) today announced its most ambitious ever program for All Things Organic™ Conference and Trade Show 2003, North America’s “one-stop-shopping” business-to-business event for the organic industry.
“Never before has the organic industry realized this level of consumer awareness, legislative support and industry excitement. All Things Organic™ is set to capture this surge and create the most compelling center of organic activity in North America,” said Katherine DiMatteo, executive director of the 1,200-member OTA.
Being held in one of the nation’s foremost organic capitols, Austin, Texas, All Things Organic™ will run Wednesday through Saturday, May 14-17, 2003. The Austin Convention Center, one of the largest convention facilities in the southwest, will be home for the show. This year, its third All Things Organic™ will feature renowned keynoters, nearly 50 leading-edge conference sessions, and over an acre and a half of exhibition space.
All Things Organic™: A Trade Show With a Mission
Diversified Business Communications is partnering with OTA to elevate offerings for both exhibitors and attendees. Their efforts to build the conference and trade show include cutting edge targeted marketing campaigns encompassing direct mail, telemarketing, advertising, and proactive media relations. Said Nancy Hasselback, vice president of Diversified Business Communications, “Our mission for All Things Organic™ is to provide the ideal environment for getting down to business with key players from every segment of the organic industry—from retail and foodservice to manufacturing, distribution and farming.”
She noted that the show has shown steady growth since it was founded in 2001 by OTA in response to the demand for a dedicated event serving the North American organic industry. Today the trade event showcases the full range of organic products, including a full range of fresh and frozen food and beverage products, food ingredients, textiles, clothing and footwear, organic inputs for growers and services for companies buying and selling organic products. It has become a “must-attend” conference and trade show for many of the industry’s most influential decision makers and the media covering them.
Keynote Speakers to Challenge Industry
Robert F. Kennedy, Jr., a resolute defender of the environment, and Dr. Marion Nestle, an outspoken critic of the food industry, will serve as keynote speakers. Kennedy, the son of the late Senator, is President of Waterkeeper Alliance, the group that serves as watchdog over corporate polluters of waterways, suing offenders. Nestle is chair of New York University’s Department of Nutrition and author of Food Politics: How the Food Industry Influences Nutrition and Health.
Said DiMatteo, “If the organic industry is to continue to learn and grow, we must continue to be challenged. Both Robert F. Kennedy, Jr. and Dr. Marion Nestle will help the industry get to the next level.”
North America’s All Organic Conference and Trade Show
All Things Organic™ is the only annual business-to-business conference and trade show in North America dedicated exclusively to organic products. With demand for organic products expected to grow 150% between 2000 and 2005 and an expanding market of over 90 million consumers in the U.S. alone, All Things Organic™ provides manufacturers with the cutting edge information they need to position their products and remain competitive in this flourishing segment of the food industry. Attendance at All Things Organic™ grew 30% from 2001 to 2002, and with the addition of a new Key Buyer Program for 2003, show managers anticipate an even greater turnout of top-tier buyers in the retail, foodservice, manufacturing and distribution categories.
The conference program at All Things Organic™ extends over three days and features plenary and breakout sessions to meet the needs of every segment of the organic industry. Popular workshops run by leading figures in the organic field are expected to cover: USDA/National Organic Program updates, organic regulations in international trade, latest trends in organic food processing and handling, ethical labeling issues, “How to Communicate with Today’s Organic Consumers,” organic marketing tactics, and trends in organic fiber and personal care products.
For further information about exhibiting at All Things Organic, contact Lisa Murray at Diversified Business Communications, phone: 207-842-5468, or e-mail email@example.com. Conference updates are also available on the OTA website (http://www.ota.com).
December 9, 2002
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