News Release For more information, contact:
Holly Givens (413-774-7511, Ext. 18)
Celebrate Organic Harvest MonthTM and Back to School with Healthful and Fun Family Recipes
GREENFIELD, Mass. (July 14, 2004) - Food brings families together. Now, with the help of "The Organic Trade Association's Organic Family Menu Guide," it's easy for parents to make organic food a part of their family's life. The Menu Guide is designed to give children delicious, healthful meals, and teach them invaluable life lessons about where food comes from and how we can work together to protect the earth.
"What better way to honor our children, who are our future, than to teach them how to develop an enjoyable, healthful life through the food choices they make," said Katherine DiMatteo, executive director of the Organic Trade Association. "Organic foods don't have to be mysterious or out of reach to the average American family. Organic foods are in abundance across the country and September is a wonderful time to take stock in the bounty of organic ingredients available."
The Menu Guide will inspire families who want to incorporate organic foods through a rich variety of recipes for every meal, from breakfast to dinner. Each of the recipes showcases organic foods with great taste and family appeal. The recipes, together with the preparation and shopping tips suggested, make it easy to bring organic foods to every family table.
The Menu Guide is presented as part of The O'Mama Report, an on-line resource for women who want to make the best possible decisions about organic agriculture and organic products. The "Organic For Kids" section features an abundance of recipes and chef anecdotal stories, plus information about local family organic activities and educational materials about organic food. Visit the The O'Mama Report and The Organic Family Menu Guide at www.theorganicreport.org.
The Organic Trade Association (OTA) is a membership-based business association whose mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA's approximately 1,500 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others. For further info, visit OTA's web site at www.ota.com.
July 15, 2004
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