Organic fashions take the windy city by storm - Organic Trade Association
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Organic fashions take the windy city by storm



Contact: Sandra Marquardt - (301) 592-0111
               Holly Givens-(413) 774-7511 ext. 18
Organic Fashions Take The Windy City By Storm At Wear Organic! Fashion Show

Greenfield, MA (Thursday, May 14, 2004) - Chic, new apparel designs made with organically grown fiber were featured at the second annual Wear Organic! Fashion Show, which took place at the Organic Trade Association's (OTA's) All Things OrganicTM  Conference and Trade Show at Chicago's McCormick Place on May 4.

Co-sponsored by Nike, Wear Organic! featured designs by 23 organic fashion innovators using organic fibers, such as cotton, wool and linen, which are grown using methods and materials with low impact to the environment. Organic agriculture works to replenish and maintain soil fertility, prohibits the use of toxic and persistent pesticides and fertilizers, and builds biodiversity.

According to figures from OTA's 2004 Manufacturer Survey released at All Things OrganicTM , the organic fiber market grew 22.7% in 2003, accounting for approximately $85 million in sales in the U.S.    Increased consumer awareness and industry support are driving growth in sales of clothing and home textiles made with organic fiber.

More than 80 organic apparel designs were showcased in the fashion show, which took place before an enthusiastic audience crowding the hall. Stylish casual and athletic wear, as well as children's wear, yoga and spa wear, and home textiles (robes and towels) "took a walk" down the runway. These categories represent the most rapidly growing sectors in the organic fiber apparel and textiles market. 

"Interest in organic clothing has increased steadily over the past few years. Participation in Wear Organic! has doubled since its debut last year and attendance has soared, drawing both mainstream and specialty apparel and home textile designers, manufacturers and retailers to learn  more about this high-growth category within the organic industry," said Katherine DiMatteo, OTA's executive director.

"As a company committed to organic cotton, Nike is proud to have supported and participated in the 2004 Wear Organic! Fashion Show," said Jill Zanger, Manager of Corporate Responsibility Communications for Nike. "It was our pleasure to be able to share the stage with so many other companies, both small and large, who are also commited to including organic fiber into their apparel lines."  Nike is one of the largest users of organic cotton in the world.  Nike has set a significant goal:  By 2010, every Nike cotton apparel garment made globally should contain at least 5% organic cotton.
"The designs shown in Wear Organic!TM  prove that consumers can be chic AND eco-conscious," added Sandra Marquardt, Organic Trade Association's Fiber Council coordinator and master of ceremonies for the fashion show.

Wear Organic! 2004 Participants: American Apparel, Earth Creations, Ecoganik, ECObags Products, Inc., Ecoland, Flax Organics, Inc., Gaiam, Global Citizen, Hasca Textile, Indigenous Designs, Maggie's Organics/Clean Clothes, Nature USA, Nike, Organic Essentials, Princess Cornflower Frocks & Such, Round Belly Clothing, Sage Creek Naturals, Sense-Organics, Timberland, Under the Canopy, Wildlife Works, Wildrose Farm, and World Peace.

In addition to the fashion show, fiber-focused events at All Things OrganicTM  Conference and Trade Show included displays from organic apparel designers and textile manufacturers. Wear Organic! attendees also participated in the day's comprehensive conference program, which included sessions covering the organic fiber market, how to market organic fiber products, and OTA's new organic fiber processing standards. Audio recordings are available. Contact Lori Wyman,, 413-774-7511, ext. 11, for more information.

All Things OrganicTM  is the only annual business-to-business conference and trade show in North America dedicated exclusively to organic products.

In 2005, the International Conference on Textiles (Intercot) will be co-located with the All Things Organic Conference and Trade Show, to be held April 30 - May 3, at McCormick place in Chicago, IL.  ( 

The Organic Trade Association (OTA) is a membership-based business association whose mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA's more than 1,450 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others.   (

Diversified Business Communications provides information and market access through trade exhibitions, magazine publishing, and online resources on five continents. In addition to serving the natural products/organic market, DBC produces over 15 food exhibitions throughout the United States, Europe, Australia and Asia.  (


Under The Canopy: Women's casual wearTimberland: Men's casual wear
Round Belly Clothing and Ecoganik

May 14, 2004

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