Organic Trade Association and National Wildlife
Federation Partner to Promote Organic Practices
GREENFIELD, MASS (March 5, 2004): The National Wildlife Federation (NWF) and the Organic Trade Association (OTA) have launched a joint effort to promote organic products and educate consumers about the benefits of organic production.
Most conventional farming methods release toxic and persistent pesticides, herbicides and other toxins into the environment each year. Soil and surface waters become contaminated with these toxins and pose a serious threat to wildlife, particularly to species already threatened or endangered. People are also at risk – individuals and their families can ingest small amounts of these toxins every day from conventionally grown foods and contaminated drinking water.
“Most Americans care about the environment and want to keep it healthy for future generations, but don’t have extra time to investigate how they can help,” said Linda Murphy, NWF’s Director of Cause Related Marketing. “Buying organic products is a simple choice that can have a big collective impact. Farmers, manufacturers and retailers will respond to consumers’ buying decisions that result in increased demand for organically grown products.”
“OTA is excited to be working with the National Wildlife Federation, which has outstanding outreach to consumers and the general public concerning wildlife and habitat conservation,” said Katherine DiMatteo, OTA’s Executive Director. “We envision that we can use our shared goals of wildlife and habitat conservation and efforts to promote organic growing practices to build upon each other’s efforts.”
DiMatteo and Murphy noted that the interests and missions of OTA and NWF are complementary and will offer opportunities for collaboration on many exciting projects.
The nation’s largest member-supported conservation education and advocacy group, the National Wildlife Federation (www.nwf.org) unites people from all walks of life to protect nature, wildlife and the world we all share. The Federation has educated and inspired families to uphold America’s conservation tradition since 1936.
The Organic Trade Association (OTA) is a membership-based business association whose mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA’s nearly 1,300 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others. For further information, visit OTA’s web site at www.ota.com.
Linda Murphy, National Wildlife Federation, 703-438-6356
Holly Givens, Organic Trade Association, 413-774-7511
March 5, 2004
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