News Release For more information, contact:
For Immediate Release Sandra Marquardt (301-592-0111)
Discover style with a conscience:
Wear Organic!TM to showcase organic apparel, textiles
at All Things OrganicTM
GREENFIELD, Mass. (March 3, 2004): Apparel made from organically grown fiber (organic cotton, wool, linen) will be showcased at McCormick Place May 2-4 in Chicago as the Organic Trade Association (OTA) presents Wear Organic!™ as part of its 2004 All Things Organic™ Conference and Trade Show.
Wear Organic!™, produced in partnership with Diversified Business Communications and co-sponsored by Nike, will feature a stunning display of the latest apparel and textile designs in organic fiber both on the runway and in trade show exhibits. In addition, conference sessions will offer information about the organic fiber market.
"Apparel and home textile products made with organic fiber demonstrate a growing commitment by manufacturers to the environment and acknowledge the growing sector of environmentally conscious consumers," said Katherine DiMatteo, OTA's executive director. Added Sandra Marquardt, coordinator for OTA's Fiber Council, "Organic apparel shown on the runway will look, feel and fall as apparel made from conventionally produced fabric, but will have been produced with the use of methods and materials of low impact to the environment."
"Nike is proud to support Wear Organic!, as we continue to actively pursue our commitment to environmental sustainability and offer our customers organic cotton product choices," said Eraina Duffy, Director of Sustainable Business Integration for Nike Apparel.
From 11 a.m. to noon on Tuesday, May 4, the second annual Wear Organic!™ fiber fashion event will include two runway shows: one featuring women's and men's fashions, as well as accessories and home textiles; the other dedicated to children's apparel. The shows will highlight some of the fastest-growing sectors for organic fiber, such as business casual wear, yoga wear, and sportswear.
Conference sessions focusing on organic fiber also will be held May 4. Sessions include a 9:30 to 10:30 a.m. program that will introduce organic fiber, the market, and how to source fiber and develop finished products. Sessions between 2 and 5 p.m. will focus on marketing organic fiber, and OTA's new organic fiber processing standards.
Wear Organic!™ will also include an Organic Fiber Marketplace within the All Things Organic™ trade show, with hours from 10 a.m. until 5 p.m. Sunday, May 2, and Monday, May 3, and from 10 a.m. until 4 p.m. Tuesday, May 4. Exhibitors to date include Earth Creations, Ecoganik, Global Citizen, LaurenCeleste, Nature USA, Nike, Round Belly Clothing, Sense-Organics, Under the Canopy, Wildlife Works, and World Peace.
Among the buyers planning to attend Wear Organic!™ are ABC Carpet & Home and Frette. Further details about Wear Organic!™ activities and exhibitors are available at http://www.atoexpo.com/.
The Organic Trade Association (OTA) is a membership-based business association whose mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA's more than 1,250 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others (http://www.ota.com/).
Diversified Business Communications provides information and market access through trade exhibitions, magazine publishing, and online resources on five continents. In addition to serving the natural products/organic market, DBC produces over 15 food exhibitions throughout the United States, Europe, Australia and Asia (http://www.divbusiness.com/).
March 3, 2004
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