News Release For more information, contact:
For Immediate Release Sandra Marquardt (301-588-2125)
Outdoor Retailer Summer Market 2003 Features Organic Fiber Seminar
Greenfield, Mass. (August 13, 2003)--Companies attending Outdoor Retailer Summer Market 2003, slated for Aug. 14-17 in Salt Lake City, UT, can attend a seminar to learn about the increasing use of organic fiber in outdoor and sports apparel.
In a seminar entitled "Organic Fiber: Why and How to Use it In Your Apparel Lines," Lu Setnicka of Patagonia, Inc., Jim Trusky of Early Winters (a division of Norm Thompson Outfitters) and Anne Gillespie of Agility Consulting will explain how to get involved in the burgeoning market for incorporating organic fiber in apparel. In addition, attendees will learn about agricultural production of organic fiber, market trends for organic fiber products, and apparel companies involved in the organic fiber industry.
"Companies in today's environmentally aware outdoor market are finding that using organic fiber makes good business sense, and is key to marketing to the growing number of more environmentally conscious consumers," says Sandra Marquardt, coordinator for the Organic Trade Association's Fiber Council and moderator for the seminar.
Organic Trade Association research shows organic fiber sales grew by 22 percent per year from 1996 to 2000. Organic cotton clothing sales are projected to experience an average of 39 percent growth per year between the years 2000 and 2005.
The seminar is slated for Saturday, Aug. 16, in Salon E at the Salt Lake Marriott Downtown, Salt Lake City, from 7:30 - 9 a.m. as part of Outdoor Retailer's Retail Seminar Series. Underwriting the event are OTA member companies Parkdale Mills, Inc. and T.S. Designs (with Athena Mills and Maggie's Organics/Clean Clothes, Inc.), as well as Mountain Equipment Co-op, Organic Exchange, Parkdale Mills, Inc., Prana, Sustainable Cotton Project, Teviz/Tevitom and The Timberland Co. Nine OTA member companies have booths at Outdoor Retailer: Blue Canoe, GAIAM, Indigenous Designs, Nike, Inc., Patagonia, Inc., Prana, Sportif, The Timberland Company, and the Sierra Club.
Outdoor Retailer Summer Market, a large outdoor industry apparel and products event, will focus on products suitable for warm-weather activities, such as hiking, bicycling and running. For more information on Outdoor Retailer, see www.outdoorretailer.com.
The Organic Trade Association (OTA) is a membership-based business association whose mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA's more than 1,350 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others. For further information, visit OTA's main website at www.ota.com and its consumer web site, www.theorganicreport.org.
August 13, 2003
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