In 2012, global market organic sales were estimated at U.S. $64 billion. In Canada, the organic market is worth $3.5 billion per year, showing a threefold growth since 2006 and outpacing other agri-market sectors.
To maximize on this growth, COTA has partnered with Agriculture and AgriFood Canada through the AgriMarketing program to develop a long-term international marketing strategy to help expand Canada’s organic sector and success in target markets.
COTA’s international market development strategy identifies target markets, products and key entry points. This benefits the entire domestic sector by identifying gaps in the supply-chain, new opportunities and innovations, and providing a more coordinated approach to capacity development. COTA’s market strategy promotes the quality of Canadian organic produces in a quickly expanding global organic market.
COTA facilitates export trade missions to connect COTA Members to buyers in international markets. In support of these trade missions COTA produces international market reports. Reports for Japan, Germany, the U.S. and more are available for COTA members; please contact Jill Guerra to inquire.
See COTA's 2017 Event Calendar for international tradeshows & more.
In addition to supporting the export sector, COTA has also helped broker five bilateral equivalency arragements to open up important export markets for Canadian organic businesses.
To find out more, or to participate in COTA’s long-term international marketing strategy, please contact Kirsten Cole.
COTA Executive Director