Market Information and Industry Research

 

All Things Organic (tm) Conference Session Recordings

Industry Guidelines Information

Training Tools

Other Publications

Item Member Non Member Shipping #  
OTA's 2007 Manufacturer Survey $295.00 $1495.00 $0.00
OTA’s Manufacturer Survey is the most accurate and comprehensive quantitative picture of the organic industry available.
Organic Wool Production in the United States and Canada: 2001 $10.00 $25.00 $5.00
Published in October, 2003, this ten-page study provides an overview of U.S. and Canadian organic wool production, research needs and markets for organic wool and related products. Members may download a free PDF version in the Members-only section under OTA Sector Councils, "OFC".
The Organic Trade Association’s Organic Fiber Shopper Study $550.00 $675.00 $5.00

Conducted by The Hartman Group; September 2000.
This study describes consumer perceptions and interest in organic fiber, including purchase patterns and marketing implications and recommendations.

Organic Consumer Profile $206.25 $275.00 $0.00

A Hartman Industry Report prepared in partnership with the Organic Trade Association published January 2000.

This survey of 26,000 representative U.S. households identifies interest and participation levels in the organic food and beverage market.  Results indicated approximately one-third of U.S. consumers are currently using organic products. Consumers are segmented into distinct groups and the top 15 products purchased by segment types. 49 pages.

 

2001 What Do Consumers Want From Organics? $130.00 $165.00 $0.00

Answer key questions about the market for organic foods and changes over the past seven years.  Learn who buys organic produce, cereal, other grains, and prepared foods.  See where they shop and why shoppers choose organic.  Find out what organic means to shoppers and what benefits are important across different product categories. 54 pages

 

3rd Biennial National Organic Farmers' Survey (1999) $10.00 $15.00 $5.00

Final Results compiled by the Organic Farming Research Foundation (OFRF)

Searching for the "O-Word" by Mark Lipson, OFRF $10.00 $15.00 $5.00

By Mark Lipson, OFRF (1997) Analyzes the USDA current research information system for pertinence to organic farming.

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