Reports to: CEO/Executive Director
Type: Salaried, exempt
Location: Hall of the States, Washington, D.C.
The Organic Trade Association (OTA), headquartered in Washington, D.C., is the leading membership-based business association representing the organic business community in North America. OTA has an independent non-profit 501(c)(3) research and education organization, The Organic Center (TOC), which operates under its administrative auspices. As we continue to grow and serve the $32 billion organic industry, OTA is seeking a dynamic and innovative Associate Director of Media Relations to be a part of a first-class communications team that enhances the awareness, understanding and value of the organic food, fiber and farming trade. Key duties include building and nurturing strong relationships with strategic media partners, serving as an official pitchperson for OTA and TOC and its affiliated organizations, and expanding the profile of organic in mainstream and specialty media outlets.
If you have a talent for pitching and securing earned media and would like to make a positive difference by working for an organization dedicated to the promotion and protection or organic agriculture and trade, please send your resume and three writing samples, along with three reasons you would be great for this position to firstname.lastname@example.org.
The OTA Associate Director of Media Relations is the organization’s liaison to the press, media, and designated strategic partners. Reporting to the CEO/Executive Director, the Associate Director of Media Relations develops and implements strategies to optimize press coverage, visibility, and impact of OTA activities and events on behalf of the organic business community. The Associate Director of Media Relations works closely with the Communications team in handling day-to-day media relations for the organization, such as press inquiries and story placement, and also in developing and pitching stories, building relationships with key reporters, producers, bloggers, editors, and other media professionals.
Develop, maintain and strengthen OTA’s relationships with reporters, pundits, producers and editorial decision-makers at national and local media outlets.
Design and execute strategic public affairs plans that boost the organization’s policy, branding (for OTA, TOC, and organic), research and campaign successes and visibility.
Play a key role in the pitching and written presentation of OTA positions, campaigns, and products to strategically chosen news media.
Raise the profile of OTA/TOC and its top executives and experts with both mainstream media and new media.
Through an expanded media presence, help grow OTA’s membership, newsletter subscribers and social media vehicles and increase traffic to our websites.
Serve as a central clearinghouse for all media seeking comment or information from OTA. Respond to all media inquiries in a timely manner.
Develop and execute messaging to build awareness and understanding of initiatives and news announcements relevant to OTA and the organic industry. Work in collaboration with the Communications team to write, edit, and distribute targeted press releases and media alerts for key programs, events, and campaigns; and to repurpose this information for OTA’s websites, newsletters and other channels.
Serve as a key member of the Crisis Management Team, manage and present accurate and timely information reflecting OTA’s positions during crisis situations. Work closely with staff and content experts when researching and fact-checking messaging for accuracy.
Track media hits and produce regular analysis reports. Research, analyze, and interpret information (web stats, press hits, etc.) to make strategic recommendations and evaluate and revise existing practices.
Work with staff to leverage web platforms and social networking outlets to support over-arching communications goals using latest content distribution and syndication channels (RSS/XML/Atom, social media, multi-media, etc.).
Bachelor's degree or higher in PR, Communications, Journalism or a related field with five years of relevant experience; preferably non-profit or trade association experience in the food and agriculture related space.
A deep understanding of how the media operates, experience and proven success in developing pitches and garnering media placements, crisis communications expertise, strong current relationship with food and agriculture outlets and reporters.
Outstanding written and verbal communications skills—including new formats, MSM, and SM; working knowledge of new media best practices in a professional setting; and ability to adapt strategies and campaigns to changing press markets.
Capacity to quickly grasp new subjects and topics areas, along with comfort explaining complex subject matter in lay terms; strong interviewing and analytical skills; expertise in executing press conferences, briefings and other media events.
Ability to think strategically, shape projects and develop briefs for communications partners and select and supervise any agencies hired on either a retained or project basis for media relations related work; experience developing integrated media campaigns with strategies and tactics that are connected to tangible metrics and outcomes.
Passion for organic food and farming.
OTA offers an exceptional benefits package including vacation, sick and holiday time as well as full medical, dental, vision, and life/accident and short-term disability. Additional voluntary benefits include: 401K retirement, 529 College Savings, Flexible Spending Account, Health Account Savings Account, and Employee Assistance Program.
The Organic Trade Association does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation or marital/family status. Persons with disabilities, who require alternative means for communication of program information, should contact us.
Please send cover letter and resume to email@example.com.