Unprecedented Opportunities for Organic

For 2010, OTA in Canada is poised to make great strides toward raising the profile of organic agriculture and products and to maintain growth in organic sales across all sectors, in all markets. OTA in Canada will continue to promote Canada’s regulations, new “Canada Organic” logo, and the development of non-food standards and regulations.

The time has never been better for your trusted trade association to take advantage of the organic ‘honeymoon’ in Canada, where:

  Canadian consumers know there are new organic rules but need more information and a sense of discovery for organic products;
  the federal government is looking to OTA in Canada for advice on how to support Canadian organic producers, exporters and expand the reach of its trade policies;
  the provinces need to hear the need for them to sign on to the federal organic system, ensuring a consistent and transparent system for all.

Help us to help you. Please budget now for the OTA 2010 Annual Fund. A trade association is as strong as its industry makes it and, next to dues, the Annual Fund is the single largest source of unrestricted income for OTA in Canada. Your company’s Annual Fund support is a critical component of OTA in Canada’s strength and effectiveness on your behalf. Our goal is to raise $50,000 by March 2010. You’ve invested in your organic business, now invest in the organization that addresses the issues that affect the health and growth of the organic industry.

The 2010 Annual Fund Campaign officially kicks off in January under the leadership of our Host Committee. Look for additional information, including a pledge form, in your mailbox in the coming weeks. At any time, you may visit OTA’s web site to make a pledge, meet the 2010 Host Committee, or see a list of past-year Annual Fund investors.

Thank you in advance for your contribution. We assure you it will be put to efficient and effective use.

Christine Bushway Executive Director Organic Trade Association 802-275-3833 703-922-4161 (DC office)	Matthew Holmes Managing Director OTA in Canada 613-482-1717

P.S. Remember, the annual fund contributions from Canadian companies are exclusively directed to the operations and projects of OTA in Canada.

The mission of the Organic Trade Association is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. OTA envisions organic products becoming a part of everyday life, enhancing people’s lives and the environment.