Thursday, March 6 – Sunday, March 9, 2014
Anaheim Convention Center, Anaheim CA
Mark your calendars!
The Organic Trade Association (OTA) and The Organic Center will provide a number of opportunities to connect at Natural Products Expo West, one of the primary annual gathering places for the organic sector. Join OTA and The Center’s supporters, members, Board and staff in exploring the possibilities for sector growth in the future.
|From the Rooftops: The Power of a Collective Research and Promotion Program for Organic |
Friday, 9:30 - 10:30 a.m.,
Anaheim Marriott, Platinum Ballroom 1
Got organic? Now that Congress has passed a Farm Bill, it’s time for the organic sector to “officially” consider whether or not an Organic Research and Promotion Program is in our future. OTA’s advocacy efforts successfully removed the legislative barriers preventing the potential program from becoming a reality. Now, USDA is authorized to consider an application for a check-off program from the organic sector, should the sector choose to pursue such an application. The new Farm Bill also expands the exemption for organic operations from conventional check-off programs. Join us for a panel discussion reviewing the options for a program framework and be sure to weigh in!
| ||The Organic Center’s 11th Annual VIP Dinner |
Friday, 6:30-10 p.m., Hilton Anaheim, Ballroom C
Join supporters of The Organic Center at its 11th Annual VIP Dinner to learn about all that The Center has accomplished during the past year. The Center’s first year operating under the administrative auspices of the Organic Trade Association has been an exciting one, and we look forward to sharing our vision with you for the future. If you are interested in attending this exciting event, a limited number of tickets are still available. Purchase your tickets today!
| ||Anne Alonzo Presents USDA’s Organic Initiatives |
Saturday, 11:00 a.m. - 12:00 p.m., Anaheim Marriot Platinum Ballroom 2
USDA’s Agricultural Marketing Service (AMS) Administrator Anne Alonzo will highlight USDA’s organic initiatives at Natural Products Expo West this Saturday at 11 a.m., Anaheim Marriott Platinum Ballroom 2, in a session entitled “How USDA supports the organic food industry and other marketing claims.” She will cover Secretary Vilsack’s vision of integrating organic agriculture into all of USDA’s programs to accelerate the growth of organic businesses, and address organic provisions of the new Farm Bill including organic research initiatives, certification cost-share, organic data initiatives, NOP enforcement, and the process for establishing an organic “check-off” program. Also participating, USDA’s National Organic Program (NOP) Deputy Administrator Miles McEvoy will present an update on NOP activities.
|Foreign Buyers’ Mission Meetings |
Thursday through Saturday, pre-scheduled meetings
U.S. organic food and ingredient companies eager to promote their organic products in international markets have the opportunity to meet pre-qualified buyers from established and emerging international markets. The Organic Trade Association’s (OTA’s) Reverse Trade Mission, sponsored by the U.S. Department of Agriculture, enables U.S. organic companies to discuss their products, make on-the-spot sales, and pave the way for productive long-term relationships with international buyers.
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International Trade Forum Meeting
Friday, 8:30-10:00 a.m. Hilton Hotel, Coronado Room
Join Jessica Poingt, OTA’s Senior International Trade manager for an International Trade Forum meeting open to all OTA members. The meeting will include an overview of the organic industry globally as well as a discussion about any trade related issues that your business is experiencing. OTA wants to know how we can better serve your international business, and where you would like to see us focus our energy in the future. We look forward to hearing from you!
| ||Mexico Task Force Meeting |
Friday, 10:00 - 10:30 a.m. Hilton Hotel, Coronado Room
OTA’s Mexico Task Force will meet in-person on Friday morning to discuss organic trade regulations in Mexico. This group is tasked with assessing the situation in Mexico, and completing a comparative analysis of the Mexican and U.S. organic regulations to ensure that organic integrity is upheld. A status update and discussion on next steps are on the agenda for this meeting.
| ||What’s new at OTA? Visit the booth to learn more! |
Friday through Sunday,
Anaheim Convention Center, Booth 2510
OTA members can visit OTA’s booth any time during show floor hours to chat with OTA staff to learn more about what’s new at the trade association. Whether you are interested in exploring the potential for an Organic Research and Promotion Program, signing up for OTA’s new e-newsletters including retailer-focused The Organic Market Basket, or checking out the new global trade resources, OTA’s knowledgeable staff is eager to connect with you!
| ||Test your organic knowledge with The Organic Center |
Friday through Sunday,
Anaheim Convention Center, Booth 2510
How much do you know about the science behind the organic products you love? Be sure to stop by Booth #2510 to test your organic knowledge with Dr. Jessica Shade, The Center’s Director of Science Programs. Participate in an interactive quiz, and you are automatically entered to win an iPad mini.
OTA Board of Directors' Training
The Organic Trade Association’s Board of Directors will convene at Natural Products Expo West for a training session on membership acquisition and outreach. The training will focus on how to reach new segments of the organic sector to better serve the industry as a whole.
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OTA and The Center promote the science and value of organic
One of the biggest myths of the organic debate, often perpetuated by mainstream media, goes something like this: Organic products are not affordable for budget-conscious families. Besides, there’s no proof they’re any better.The Organic Trade Association and The Organic Center will host a private media event in conjunction with Natural Products Expo West to dispel those illusions, and reach a potential audience of tens of millions with the simple message— Organic. It’s Worth It! To show the public just how worth it organic products are, OTA will offer menu ideas for all-organic breakfast, lunch and dinner, while The Organic Center will highlight their scientific benefits.
| ||Host Committee Luncheon |
The Annual Fund supports OTA’s key initiatives and enables OTA to lead the organic conversation on your behalf through its government relations, consumer education and media outreach initiatives. The success of the Annual Fund is due in great part to the dedicated Host Committee members who volunteer their time to raise funds for OTA. In gratitude for their steadfast support of the trade association, OTA will host the 2014 fundraising team for a celebratory luncheon in conjunction with Expo West.
| ||Organic=Non-GMO Plus Task Force Meeting |
Saturday, 12:30 – 2:00 p.m.
Anaheim Convention Center Meeting Room 304 A & B
OTA’s newly formed Organic=Non-GMO Plus Task Force is focused on protecting and promoting organic products as a gold standard of non-GMO choices. This in-person meeting will focus on subcommittee updates and work planning. A complete agenda is forthcoming.